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Mike Lieberman, CEO and Chief Revenue ScientistFri, Aug 26, 2016 3 min read

#Countdown2Inbound Recap: 25 Inbound Marketing Tips

Editor's Note: Mike is off blog duty this week. We'll be featuring blog posts authored by a few other members of the Square 2 Marketing team. Happy reading!

We’re tweeting out one inbound marketing tip each day leading up to HubSpot's INBOUND 2016 conference in Boston in November.

Every day, we share a new tip on Twitter and count down the top 100 inbound marketing tips.

Read below to get up to speed on the first 25 inbound marketing tips of our #Countdown2Inbound campaign, and follow us @square2 for new inspiration and fresh tips every day leading up to INBOUND 2016.

100) This blog was the kickoff to our #Countdown2Inbound. Get 100 inbound marketing tips in 100 days by following us on Twitter @square2!

99) Infographics work best to illustrate data-heavy stories and simplify complex processes through visualization.

98) Conclude blogs with a graphic call-to-action banner; banners perform better than buttons.

97) Use subheads and bulleted lists for people who prefer to skim before reading carefully.

96) Compile top-performing blog posts into a best-of-the-blog email.

95) Create at least one offer for each stage of your personas’ buying journeys.

94) Include different types of media based on your personas’ learning styles.

93) Include at least two images in every blog post to make your posts more shareable on social media.

92) Use types of user intent (informational, commercial, transactional, navigational, local) to inform keyword research.

91) Increase landing page conversion rates by using exit-intent pop-ups.



90) Make sure your audience understands how your products or services benefit their lives, lifestyles and values.


89) Split keywords into successes (rank 1-10), improvements (11+) and new opps to drive content optimization/creation.

88) Progressively prompt users for more contact information as they move through their buyer journey.

87) Use the hub-and-spoke marketing model to inform your content strategy.

86) Combine inbound marketing and Agile marketing to empower your marketing team to cycle faster.


84) Create a content strategy centered around your prospects' most acute pain points.

83) Leverage a strategic PPC program to jump-start inbound marketing results.

82) Use heat-mapping analytics to help prioritize website improvements.


80) Include video content on your website pages to increase your users' time on page and time on site.

79) Include social sharing icons on your blogs and other inbound marketing content.

78) Explore collaboration and credible guest publication opportunities to drive up referral visits.

SQ2-100daysofinbound-77.jpg77) Use a PIE analysis to prioritize conversion rate optimization (CRO) projects.

76) Attach a SMART goal to every inbound marketing initiative.

75) Create automated lead-nurturing workflows to move prospects through your sales funnel.



Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.