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Mike Lieberman, CEO and Chief Revenue ScientistSat, Jul 29, 2017 5 min read

Struggling to Reach Your SMART Goals? You Need a Better Roadmap

{}Creating goals is easy. But for most people, achieving those goals is a lot more difficult. In fact, it was found that around 80 percent of all New Year’s resolutions fail by February!

Many people fail to reach their goals because they’re too vague or unrealistic. For example, a bad goal would be: “I want to increase sales.”  But how much would you like to increase your sales by? By when? How? This type of vague goal-making should be avoided at all costs.

Here’s how to create a better road map for achieving your inbound sales and marketing goals.

A SMARTer Way to Set Goals

To achieve goals, start by adopting the SMART goals framework. SMART stands for:

  • Specific: You want to be as straightforward as possible.
  • Measurable: Distinct milestones for your goal can help measure your success.
  • Attainable: While being a celebrity might be fun, it isn’t achievable for most people. Many smaller goals are more likely to be met than one huge unattainable goal.
  • Realistic: Do you have the resources to achieve this goal?
  • Time-bound: Goals with timeframes and schedules are more likely to succeed than open-ended ones.

A good SMART goal would be: “I want to increase my sales by $15,000 by April 2018.” This goal is much more attainable as you have set a realistic bar to achieve in a set timeframe. You can now easily compare your current status to where you want to be.

However, some people still struggle with creating and achieving their SMART goals, and that’s okay! You may just need to adjust your approach by creating a SMART goal roadmap.

Step 1: Going from A to B

Think of planning your inbound sales and marketing goals like planning for a road trip. The first step is to think big picture: where are you now and where do you want to be. For example, “I want to run increase my website leads by 10 percent in the next six months.” These broad strokes will lay the foundation for your goal setting.

Maybe you have multiple goals/destinations. Write down all of your goals on a piece of paper. Decide which goals seem the most attainable in your current situation and focus your efforts on those, for now. Make them attainable and realistic!

Step 2: Create an Action Plan

Just like a roadmap, knowing your destination is only half the battle. Now you have to decide which route you want to take.

Carefully plan out each step you want to take and how you will do it. In the above example, a good action plan would be to start blogging five times per week and to publish five social media posts per day. Think of your action plan as “mini-goals” that need to be met to achieve your big goal. These mini-goals should also follow the SMART rules as well.

Step 3: Check Your Progress

Having distinct milestones in your goal is key when implementing your SMART goals. If your goal timeframe is six months from now, you should monitor your progress every one to two months. If you are reaching all of your milestones, then congratulations! You are close to achieving your ultimate goal.

But on road trips, as in goal setting, there are often bumps and detours along the way. If you haven’t reached any milestones yet, you may need to change your action plan.

Finding that your goal is too ambitious? Don’t give up hope! Adjust your planning and your milestones to make your goal achievable again. If blogging five times a week is too time consuming, cut it back to three blogs a week.

Remember, goal setting is not a one-time occurrence. In order to improve your company’s sales performance, you need to constantly plan, and re-plan, in order to succeed. But by creating SMART goals and following your roadmap, you should be well on your way to seeing your goals come true.


Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.