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Mike Lieberman, CEO and Chief Revenue ScientistTue, Sep 19, 2017 3 min read

Scale with Ease with Inbound Marketing

{}As companies grow, there is often the worry of internal changes that may affect overall work efficiency and effectiveness. More often than not, businesses outgrow the tools that previously gave them success, but inbound marketing is unique in its ability to scale with your growth.

Inbound strategies have experienced a boom in recent years. The attention they’ve garnered is definitely well-deserved in terms of giving you the results you want in the most effective and sustainable way.

What Is Inbound Marketing?

Before discussing just how inbound marketing scales with your business, it would be helpful to first understand what it does and how it can drive success for your company.

Inbound marketing is an approach to business that entices buyers to come to you by building a unique relationship with customers without overtly pushing a product or service. It relies on consumers who are already interested in what you offer and allows you to communicate with them in a way that builds your business’ brand and provides your audience with valuable content.

Essentially, there are four key stages of inbound marketing:

  1. Attract;
  2. Convert;
  3. Close; and
  4. Delight.


Together, these strategies seek to attract the right consumers, convert those visitors into leads and buyers, and ultimately satisfy them enough to turn them into promoters for your business.

Inbound Gives You the Tools to Grow

An inbound platform such as HubSpot gives your business all the tools necessary to drive success.

Inbound techniques are very much data-driven. Thus, analytics are key in streamlining processes and delivering the most effective and sustainable marketing campaigns possible. HubSpot, like other inbound tools, offers powerful, fully integrated contact records and is able to track the buyer’s journey from email clicks to form filling.

Inbound strategies place an emphasis on advanced content planning, creation, and management. Again, inbound platforms, like HubSpot's Content Strategy tool, can help you get content right by building out a more complex and powerful network of websites and blog posts online. This allows you to better manage your contacts, convert your leads, and organize your sales team to target specific consumers.

Can Social Media Scale?

Services such as HubSpot give you the tools to effectively manage your social media profiles and promote marketing campaigns across the board. However, because of social media’s inherently personalized approach to connections, it seems to be opposed to attempts at mass scaling across the board.

In this regard, automation is the opposite strategy you should employ. For social media to effectively scale, it requires a more personalized approach to consumer interactions. By humanizing your business, you can build a sense of trust and transparency with your audience, which is a key aspect in understanding the way customers buy in our digital age.

Inbound Can Work for You

If you’ve previously asked yourself, “Why should I use inbound marketing?” it’s hopefully abundantly clear that inbound methods can evolve alongside your business and provide you with the tools and support to scale up with future successes.


Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.