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Joanna Swartwood, Director of Marketing and Revenue GrowthThu, Sep 8, 2016 5 min read

Square 2 Marketing Acquires Marketo Agency BlueBird Strategies


HubSpot’s Largest Partner And The Leading Inbound Marketing Agency Adds New Enterprise, Demand-Gen Services 

leading-inbound-marketing-agency-acquires-marketo-partner-bluebird-strategies.pngConshohocken, Pa. – Square 2 Marketing, the leading inbound marketing agency, is delighted to announce it has acquired Bend, Oregon-based BlueBird Strategies, a Marketo partner and one of the top enterprise-level demand generation agencies on the planet.

“The BlueBird team is top-notch, and we’re looking forward to continuing their leadership in the Marketo community, in the same way we’ve been a leader in the HubSpot community,” said Mike Lieberman, president and chief inbound scientist at Square 2 Marketing. “We are on a mission to generate 1 million leads for our clients and to help businesses large and small evolve from traditional marketing to more dynamic, results-oriented, data-driven techniques for both sales and marketing. The acquisition of BlueBird rounds out our ability to service larger enterprise clients and adds skills that help us generate leads for businesses of all shapes and sizes.”

Square 2 Marketing, HubSpot’s largest partner, is an award-winning inbound marketing and inbound sales agency. The acquisition of BlueBird Strategies provides Square 2 Marketing the ability to offer a comprehensive set of marketing automation support services for tools like Marketo, Pardot, Eloqua, Act-on, ClickDimensions and, and to deliver more advanced middle of the funnel demand generation and lead nurturing programs across all its clients.

BlueBird Strategies will continue to operate within Square 2 Marketing as a full-service demand generation agency and service Marketo customers. Its Bend, Oregon office will serve as the new Square 2 Marketing West Coast office. BlueBird clients should see no noticeable changes to any aspect of their relationship with the team from BlueBird.

“We see this as a combination of two top-tiered teams with the goal to create a very special business,” noted Cari Baldwin, president of BlueBird and the new chief revenue officer at Square 2 Marketing. “I have had the pleasure of working with many smart marketing people over the course of my career, and the team at Square 2 Marketing is by far the leader in this space in terms of thought leadership and results. I could not be more excited about the incredible range of inbound marketing and inbound sales services we’re able to offer our clients.”

About Square 2 Marketing

Square 2 Marketing is a full-service inbound marketing and inbound sales agency designed to do one thing: get our clients leads. We bundle marketing strategy along with inbound marketing techniques including website design, social media marketing, email marketing, content marketing and other digital marketing tactics. These tactics help our clients get found, get leads and close deals. Our inbound sales offerings help our clients close the leads we generate for them and exceed their revenue goals. With an international client base, we help clients in all industries, but offer specialized experience in professional services, health care, technology, business services, manufacturing, distribution and financial services. For more information on Square 2 Marketing, visit

About BlueBird Strategies

BlueBird Strategies is a demand and lead generation firm that optimizes marketing automation to drive marketing success. With a deep heritage in marketing strategy and demand generation management, BlueBird Strategies develops and manages demand generation and lead generation campaigns that are rooted in best practices and take full advantage of marketing automation tools. Unlike agencies that are limited to only creative services or just technical expertise, BlueBird Strategies acts as a flexible adjunct to client marketing and sales teams, finding and filling the gaps in demand generation and funnel management. BlueBird Strategies constructs inbound and outbound strategies and provides a broad range of services from technology assessments to program design and operations, and from software training to content development. BlueBird Strategies helps clients optimize their CRM and marketing automation tools to derive the maximum ROI from these investments. To learn more about BlueBird Strategies, visit

For more information, contact Meghan Durett at