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Joanna Swartwood, Director of Marketing and Revenue GrowthWed, Jan 7, 2015 2 min read

PRESS RELEASE: Inbound Marketing Agency Square 2 Marketing Acquires Another Milwaukee Agency

Leading Inbound Marketing Agency Acquires Primum To Bolster Midwest PresencePrimum Marketing Communications

Warrington, Pa., January 7, 2015 | The world’s leading inbound marketing and inbound sales agency continued its strategy to acquire other inbound marketing agencies by working out the details required to buy Primum Marketing Communications of Milwaukee, Wisconsin. The acquisition is the third in a series of purchases that started back in 2013 with Full Quota, continued last year with Savvy Panda and wrapped up on December 31, 2014, with the Primum merger.

Primum, started in 2005, has a long track record of highly satisfied clients and a strong background in public relations. Recently, the agency had successfully transitioned to inbound services for most of its clients. In 2014, Primum received the PRSA Paragon Award for Excellence in B2B Marketing, and the agency is a two-time Healthiest Employers award winner from the Milwaukee Business Journal.

“Primum has an excellent reputation in both the local and national markets,” said Square 2 Marketing President and Chief Inbound Scientist Mike Lieberman. “We think there’s a tremendous opportunity to take our inbound marketing services and help these businesses get even better results going forward.”

Primum Founder Colin Hutt and the Primum team will join Square 2 and operate the company's Milwaukee office from the site of Primum's current location in Milwaukee's Historic Third Ward.

“Inbound is complex, and we wanted to ensure that our clients get the world-class inbound marketing and inbound sales support they deserve," Hutt said. "Results-driven firms like Square 2 Marketing are exceptionally rare, and we're very excited to be a part of it."

About Square 2 Marketing

Square 2 Marketing, HubSpot’s first and only Diamond Level Agency Partner, is a full-service inbound marketing agency designed to do one thing: get clients leads. Our Reality Marketing methodology paired with expertise at implementing inbound marketing and inbound sales tactics means clients get results. For more information on Square 2 Marketing, visit