If you’ve been using HubSpot for a few months without seeing results, you may be wondering what went wrong. After all, HubSpot is one of the best marketing and sales tools on the market. Shouldn’t it be giving you impressive results by now?
HubSpot’s marketing software can do great things, but it’s not enough on its own. Like any other tool, you need expertise to use it to its full potential. To get this expertise, you should engage a HubSpot partner.
Here are some ways a HubSpot agency can help you make the most out of HubSpot.
Teach You How to Use the Software
If you’ve been using HubSpot for a few months, you’ve probably already figured out the basic features. The software is designed to be user friendly. But, there are tons of buttons, tools, and sections, and it’s easy to miss something important. You could be letting some of HubSpot’s features go unused. If you’re not using all of the features, you won’t get the most out of the software.
That’s why you need a HubSpot agency. Since agencies use HubSpot all the time for their clients, they’re experts in how to use the software. They’ve also been trained by HubSpot. They can offer training to help you make the most of your software. Plus, if you have any questions or run into any problems, you can always turn to the agency for help.
Offer Inbound Marketing Expertise
There’s a lot to learn when it comes to inbound marketing. To see results with inbound marketing, you need to learn all about inbound marketing best practices. You need to become an expert in things like buyer personas, keywords, content creation, and social media. Maybe you did a bit of training through HubSpot, but didn’t have time to study everything. As you’ve discovered, that’s not enough to see success with HubSpot.
HubSpot agencies are already experts in inbound marketing. They use HubSpot every day for their clients, and they know how to get the results you need. Since they’re already experts, there’s no guesswork involved in their work. They know what to do and how to do it.
Provide Strategic Advice for Your Business
There’s a lot of advice online about inbound marketing and making the most of HubSpot. Unfortunately, this advice is all pretty generic. This one-size-fits-all advice may help you get more value out of HubSpot, or it may not. It all depends on your business. The same goes for generic templates you find online. They might work, and they might not.
HubSpot agencies take the time to learn about your company’s unique needs and goals. Then, they use their expertise to create a customized inbound marketing plan for you. They can also give you customized tips to use HubSpot more effectively. Since this advice is customized for your business, it will give you better results than the free tips you can find online.
Measure Your Results
There are more than a hundred different key performance indicators (KPIs) you could use to track your HubSpot successes. You don’t have time to track all those KPIs, and even if you did, it probably wouldn’t be a good idea. The amount of data you’d collect would be overwhelming, and some of it wouldn’t even be relevant for your goals. Another problem is to track too few KPIs. For example, some companies will just track web metrics and forget to measure their social media stats. When you’re not tracking the right metrics, it’s hard to improve and get results.
A HubSpot agency will know which KPIs are important for your company to track. These KPIs are tied to your company’s unique marketing goals. By tracking strategic KPIs, its experts can measure your results and see if you’re on track to hit your goals. They can make adjustments as necessary to help you reach your goals.
Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist
Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.