If you’re not getting the results you want from HubSpot, you may be wondering what you’re doing wrong. After all, HubSpot’s marketing software is a leader in the industry. Shouldn’t you be seeing results by now?
HubSpot’s software isn’t enough on its own. Like any other software, it’s just a tool, not a magic pill. To get good results from your inbound marketing efforts, you need to make the most out of the tools you have. An inbound agency can help you do this. Here’s how an inbound agency can help you make the most out of HubSpot.
Create an Inbound Marketing Strategy
To get good results from HubSpot, you need to have an inbound marketing strategy. Creating an inbound marketing strategy is a huge job. You need to define your buyer personas and learn what events will trigger your potential customers to search for information about your product. You need to figure out what keywords those customers will use to find information. Then, you need to set your inbound marketing goals. If that wasn’t enough work, you also need to outline your content strategy and figure out how you’ll nurture leads.
Creating an effective inbound marketing strategy by yourself is very hard. You’d need to become an expert in many subjects. As a busy business owner, you probably don’t have time for that. By partnering with an inbound agency, you can get experts to create an effective strategy for you. Inbound agencies create inbound marketing strategies for their clients all the time, and they can easily create one for your business. Of course, they can also implement the strategy and help you get great results.
Provide Access to Inbound Marketing Experts
It takes several subject matter experts to pull off a successful inbound marketing campaign. You need web developers, marketers, data analysts, writers, editors, social media experts, and other professionals. Many small businesses don’t have all these subject matter experts on staff. Since small business owners tend to wear so many hats, you may be trying to do all these tasks yourself.
When you partner with an inbound agency, you get access to its staff. Agencies have many subject matter experts on staff, and those people will help you make the most out of HubSpot. You can benefit from their skills and talent without having to hire them as employees.
Provide HubSpot Training
HubSpot’s software can do great things for your company, but like any other software, you need to know how to use it to get good results. If you’re not sure how to use all the features, you may not get the results you want. There could even be some essential features you haven’t discovered yet. With trial and error, you can eventually become an expert at using HubSpot, but that’s not very efficient. You need results sooner rather than later.
An inbound agency can provide HubSpot training and help you learn how to use your software. With this training, you can discover the useful features you didn’t find on your own. You can also learn how to maximize your use of all the features you’re already aware of.
Measure Your Results
Are you measuring your results right now? If not, it’s hard for you to assess your progress and make changes. To meet your goals, you need to carefully monitor progress and make adjustments as needed. Hiring an inbound marketing agency can help.
An inbound agency can help you track essential metrics relating to your inbound marketing campaign. Its experts can help you measure important metrics like conversion rate, engagement, and bounce rates. With this information, the agency can keep your business on track to meet its goals.
Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist
Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.