Is your website outdated? What does it look like? Has it been a long time since you’ve updated it? By not keeping your website up to date and visually appealing, you’re losing out on a huge potential stream of revenue.
A business’ website is often the first thing potential customers see when they research a certain company, so it has to be eye-catching, informative, responsive, and easy to use, so buyers come back for more.
Is your website outdated, but you don’t think you need a refresh? Nowadays, it’s well worth the investment to keep your website new and exciting. Here are three signs you need a redesign.
1. Lack of Mobile Optimization
These days, people can use any kind of smart device to browse the web and shop. How does your site look on a smartphone screen? What about an iPad? If you can’t confidently say your website is optimized for mobile devices, then you’re potentially losing out on a huge medium of exposure for your business.
Customers are increasingly relying solely on mobile devices for their internet surfing, so a website that is mobile friendly is crucial. If a visitor to your page becomes frustrated by your website’s lack of functionality or is simply unable to navigate it, he will be unsatisfied on the whole and potentially never want to engage with your business again.
Any all-inclusive marketing service can expertly guide your business through the process of creating an easy-to-use, responsive website. Services like this work closely with you to build an effective website that is designed to educate, engage, and convert new customers. Additionally, marketing agencies have access to expert designers and developers in-house, so you can rest easy knowing your website is in the hands of professionals.
2. Outdated Content
When’s the last time you updated your website? If your last update was more than a year ago, then you might be in trouble.
In the world of inbound marketing, content is king. Whether visitors to your page are new leads or returning subscribers, the content you create has the ability to reach a wide audience and affect change in their lives. By producing consistent, engaging content, you can grow your business and boost your SEO and content marketing efforts.
Never written a blog before and don’t know where to start? Don’t worry, an inbound marketing agency makes it easy for your website to stay updated by handling the content creation for you. Anything from website copy, blog articles, whitepapers, case studies, and videos, to email content, social media messages, and more, they can do it all. Inbound marketing firms can manage the process from start to finish and make sure your content speaks to and reaches your audience.
3. Ineffective Guidance
A large part of inbound marketing involves using call-to-actions. You don’t want to obscure your central product or service, nor do you want to leave your visitors in the dark by making them guess what you want them to do next. Give your visitors clear instructions by featuring a call-to-action button or having hyperlinked text that is highly visible.
HubSpot has 31 call-to-action examples you can review if you need some inspiration for your own calls-to-action. For example, Netflix takes advantage of a viewer’s fear of commitment by including options such as “Cancel Any Time” or “Join Free for a Month.” These kinds of catchy and clear lines of copy reassure visitors of the quality of service and urges them to join.
It’s Time to Adapt
Is your website outdated? If you notice any of these three signs present in your web pages, it may be time for a redesign!
Remember, if you invest the time and effort in your online presence, you will see a return on your investment in no time. If you want to stay ahead of the competition in today's technologically driven market, you have to adapt to change.
Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist
Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.