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Mike Lieberman, CEO and Chief Revenue ScientistWed, Nov 1, 2017 4 min read

Instagram Updates Your Company Needs to Know About

{}A platform that was once strictly used for selfies and pictures of your lunch, Instagram is now a leading business platform with over 700 million active monthly users. Up to 80 percent of users follow at least one business and are discovering new products on the social media network every day!

Instagram’s new updates are changing how companies interact and share with their followers. These updates have made it easier for businesses to sell through the platform, advertise more creatively, and connect with followers. Read on to learn more about how businesses all over the world are changing their Instagram marketing strategies.

E-commerce Integration

Instagram Shopping is rolling out a new update that’s showing positive results for brands like Kate Spade New York and J. Crew. This feature allows users to click on items within an image and immediately get transferred to an online purchase flow. Until now, there was no simple way for companies to share details of the products they were advertising on an Instagram post. With Instagram’s new Shopify integration, its e-commerce development is sure to expand fast.

Retailers will be able to post pictures with tags on products in images. When users click on the pop-up “shop now” button, they are transferred to the retailers’ online stores. This is great news for the e-commerce community because data predicts up to 50 percent of all online sales will soon be completed by mobile phone. By making the process easier from browsing to sale, businesses on Instagram will have increased opportunity to boost sales via this social media network.

Advertise with Stories

Instagram Stories have been around for about a year now, but the way businesses are using them to advertise is evolving. Not only are brands able to post updates about events or products, they can give a behind-the-scenes glimpse into the company culture and identity. Over 250 million people around the globe create and watch Instagram Stories every day, and brands are catching on.

Stories are now fully integrated with Facebook Canvas. This means any full-screen video can be easily shared between platforms with no changes needed. Businesses can also upload their existing videos as ads and keep them in Ads Manager for future campaigns. Instagram posts featuring boomerangs, drawing tools, and filters can now be repurposed as ads—making adapting existing content simple and more organic.

Instagram Stories can now include polls! The addition of the “poll sticker” gives businesses a way to ask their followers a simple yes-or-no question in their posts and ads. This gives businesses a new way to interact directly with their followers to get quick feedback and increase social engagement.

The Rise of Video

It’s time to recognize the shift. Consumers are spending more and more time on Instagram producing and consuming high-quality content—especially video. Time spent watching video on Instagram is up 80 percent from last year. The addition of Instagram Stories has made it easy to create video on the fly. Brands are now developing video specifically for this platform. By developing a creative strategy based on the platform and its specific audience, the videos are tailored and dynamic, leading to increased awareness and engagement.

Live video is also helping brands show off their products in real time. These live engagements have been an exciting way for businesses to interact with the Instagram community. Now, live videos can be replayed via Instagram Stories. Users can catch up on what they missed and see comments from the initial broadcast, extending the life of your video content and increasing its reach.

Try out some of these new updates in your next Instagram post and watch out for more e-commerce integrations coming soon.  


Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.