If You Are Trying To Figure Out Inbound Marketing On Your Own, Consider Other Options
Do you remember the last time you did something for the first time? It felt uncomfortable. It was hard. You probably wanted to quit. You had to repeat it many more times before you felt like you knew how to do it and were comfortable with it. It’s also very likely that you made your fair share of mistakes along the way. This process is difficult.
Think about learning to play the guitar, training for a marathon or adopting a new language. The best way to get past the initial learning stage is to get help. We all seek advice, education and training to help us get better at new skills. This shortens the time it takes and enables us to learn from someone more experienced.
Inbound marketing and inbound sales are no different. It’s more than likely that this is your first time doing one or both. You’ve probably been doing traditional marketing tactics for a lot longer than you’ve been engaged with inbound. So, like we discussed above, you’re apt to be feeling a little anxious, uncomfortable and uncertain. You might also be experiencing less-than-expected results, or it might be taking you longer than you thought to see them. All of this is normal when you do something for the first time.
Yet, there are ways to pick up the pace, get better results and train up on the nuances of inbound marketing and inbound sales. No easy buttons here. No silver bullets. Inbound is complicated and takes practice, but we can offer you some guidance on how to get better, faster.
Hire An Inbound Marketing Agency
You probably hired an agency before, either for search, PR, graphic design or maybe your website. You did that because they had certain skills that you didn’t, and they were going to produce better results. The same thinking applies here, too. Inbound agencies have a lot of experience running inbound programs for lots of different kinds of companies.
They have teams of people who know how to build inbound websites, run inbound email campaigns, create content that converts visitors into leads, get your website found and, perhaps most importantly, apply inbound thinking to your company and your company’s marketing. What might take you a year to figure out, they know out of the gate.
Get Inbound Coaching
If you’d prefer to plan, implement and optimize your own program, consider getting help from a coach. They won’t do it for you, but they’ll tell you what to do. Inbound coaching can be done one-on-one or in a group. Typically, if you want to go faster and learn more, one-on-one is better, but that’s going to require a bigger investment.
Group coaching is good if you also want to gain the advantage of hearing what other people like you are doing. While you learn from an expert who has been there and done what you’re trying to do, you also get the benefit of working with 8 to 10 other people who are working on their own inbound programs. Both options are great choices depending on your specific situation.
Get Inbound Training
There are also places where you can get trained on inbound marketing and inbound sales. These are more classroom-style sessions that could potentially be academic. They might require you to come back to the office and apply what you learned, but if this fits your learning style, it could be a viable option for you or your company.
Do It Yourself
You can figure it out on your own. A lot of people tackle inbound in this fashion. If you do, be patient. You're going to make mistakes. You're going to skip steps that impact results dramatically. You’re going to leave important elements out of your program because you might not know any better. You won’t know what you don’t know. It’s not about intelligence or experience; it’s all about what we referenced above: It’s new, and it’s new for almost everyone.
Different types of training work for different types of people. Some work well in a group, others need individual support and still more might want to try and go it alone. Regardless, any support, guidance, education and training you receive is going to help you skip over challenges, avoid mistakes and get better results, faster.
Having seen numerous businesses try inbound on their own and having personally worked with many agencies that are trying to learn inbound, I havcome to know that this is not up for discussion: Inbound is hard to do, and harder to do well. If you’re not seeing the results you expected, getting help is the best and fastest way to get back on track. We’ve seen it over and over again. Inbound in the hands of trained executors outperforms inbound in the hands of novices by a factor of ten.
Start Today Tip – It should come down to results. If your program is working and you’re seeing increases in website visitors, conversions and leads month over month, you can stop reading and get back to work. If you’re not experiencing this type of growth, don’t second-guess inbound, as these results are NOT typical. Instead, find ways to coach up your team or bring in a set of experts to show you how to do inbound and get your marketing moving in the right direction. Inbound works, every time, but if it’s not getting planned, implemented and optimized properly, it might look like it’s not working. In reality, it’s the operators causing the problem, not the methodology. Get the help you need to start seeing the results you expect.
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