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Mike Lieberman, CEO and Chief Revenue ScientistMon, May 15, 2017 5 min read

Improve Your Content with These 5 Content Marketing Tips

{}Content marketing involves a lot of writing, and it can be challenging to write great content consistently. Sometimes there’s writers block, it’s an obscure topic to research, and there’s a lack of inspiration for material. 

If you feel like the content produced lately is lacking, it sounds too repetitive, and could benefit from all-around improvement, read thefive tips below to improve your content.

1. Good Headlines

The headline is the first thing readers see about the post. Authors need to captivate their audience here if they want readers to keep going.An effective headlineis short, sweet, and optimized to get the point across and to get the reader to click and read more. There’s no need to be verbose in your headline—you’ll sound too much like clickbait, which makes readers wary and drives them away. 

Use keywords that entice readers and appeal to their current problems and curiosity. Be magnetic and enticing. The goal is to create clickable and sharable headlines: A powerful headline immediately captures a viewer’s attention and makes a good first impression.

2. Know Your Audience

Content marketing isn’t very effective if you don’t know who to direct said content to. If your audiences can’t connect to what you’re saying, it will be hard for them to comprehendyour overall purpose.Remember, you’re producing great content for your specific readers, not just great content for anyone. 

Knowing your target market improves your content because you’ll be able to specifically curate material for the right audience. Hone your style, tone, and topics to attract a specific persona. This shows you have education and experience in the field, so your audience can view you as a credible source. It’s not about making content for everyone, it’s about making content for one.

3. Build Relationships with Influencers

Connecting influencers in your content not only improves your work, it boosts your credibility. Influencers are the bloggers, writers, and sites that your audience identifies with and uses to get information. Establishing a network with these people therefore shows you’re in touch.

Content marketing is more effective when professionals can back you up, whether through direct experience with you or through some sort of personal relationship. Link and quote influencer content within yours, and reach out to them to let them know you did so through social media, email, and other tools.The interaction you have with influencers will garner more attention for your business and add leverage to your content.

4. Mix up the Content Produced

Not all readers and viewers are turned on by the same content, so producing only one type won’tattract a large audience. Content marketing can be provided in many ways: podcasts, video blogs, quizzes, comparison charts—there’s a number of different methods to get your content across and engage your audience.

Thiskeeps your business in touch with today’s consumers and exposes it as a multi-purpose function that understands the diverse needs of its clients and readers. Think of different contentin relation to learning styles: While a blog article works for X, a video blog is more likely to capture the attention of Y. Improving your content requires a solid foundation of a variety of content marketing styles tohold your audience’s attention.

5. Answer Common Questions

This may seem intuitive, but it’s missed more often than not. Answer questions, concerns, and comments your target audience has using the content form that works best, whether it’s through blog posts, whitepapers, case studies, videos, etc.

Answering your audience’s most basic needs allows you to provide better solutions that get customers interested and drives traffic to your site. When prospects see how effective you are at meeting their needs, they’ll feel like you truly understand them. Sometimes effective content just needs to answer the simplest question.


Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.