When it comes to sales CRM, there are many, many tools on the market. Two of the most popular are HubSpot and Salesforce, which has inevitably led many people to wonder which of them is better.
It’s like a title fight: HubSpot vs Salesforce. Only one will be crowned champion. Ready to find out which one wins.
Customer relationship management (CRM) software is important for any business today. Implementing CRM can do wonders for your sales efficiency. Think of it as giving your already-stellar sales team a super-powered tool. The better the tool, the more efficient and effective your sales team can be.
Salesforce has had the advantage of being around longer; it first emerged in 2002. HubSpot’s CRM was introduced in 2014. While it’s market-tested now, it hasn’t gone through the same evolution Salesforce has. In the grand scheme of things, however, the length of time a CRM has been available on the market has little impact on how well it actually works.
HubSpot has evolved into one of the most comprehensive suite of tools for inbound marketing. With that in mind, it’s little wonder that the CRM offers analytics and reports. In fact, any CRM that doesn’t offer some kind of data reporting and analysis is one you shouldn’t even consider.
Many say Salesforce outperforms HubSpot on analytics, offering sophisticated insights into the data it collects. If you want deep insight and analysis of your data, Salesforce is likely the better pick for you.
Salesforce is the older of the two software options. You might think that means it’s had time to work out all its bugs, but it’s actually a detriment. Salesforce is almost like a relic of a bygone era: It’s designed differently. Its evolution over time has tried to keep up with modern trends, resulting in a clunky and difficult-to-use platform.
HubSpot features a much more user-friendly interface. In fact, it’s intuitive to use the HubSpot CRM. Most people have an easier time getting the hang of HubSpot’s CRM, which means you spend less time (and money) on training, and your salespeople are more likely to stick with it.
The next test in the HubSpot vs Salesforce match-up: ease of integration. Rolling out new software is no small feat, and you want to be sure any tool you adopt will work with the tools you’re already using—or provide you with new, better tools to use
HubSpot is again the clear winner in this category. In addition to being an intuitive program, it also easily integrates with many of the tools you already use, such as Gmail, Outlook, and various Apple and Google apps. It also comes with a host of useful tools, like Sidekick, a browser extension that notifies you when your leads are interacting with your business.
You can also have HubSpot up and running in a shorter amount of time; particularly if you engage a HubSpot partner. Salesforce will take more effort to integrate, which means more downtime—and probably more frustration.
The final round in the HubSpot vs Salesforce standoff has to be users: Who is the target audience for each program? Salesforce has focused largely on the big players in the market: huge corporations and conglomerates that need very sophisticated and specialized software.
HubSpot, on the other hand, is for everyone. Designed with smaller firms in mind, it’s just as easily adopted into the multinational corporation as it is into the venture start-up. While some businesses may find Salesforce more sophisticated, most will do just fine with the easy-to-use HubSpot CRM.
Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist
Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.