Using an inbound marketing strategy is all about attracting potential customers to your brand—rather than chasing them. By generating interesting content and using social media and SEO, you can increase sales and boost brand recognition. Business owners launching inbound marketing campaigns are looking to increase their web presence and give their sales funnels a boost. This method pushes your brand out there for prospects to find and introduces you as an expert in your industry.
Here’s how to boost sales with inbound.
Make a Plan
Before starting any inbound marketing strategy, you need to map out the whole process. You want to understand what it feels like for a prospect to go through your business’s buying process. A solid understanding of who you are trying to attract and what their buying journey looks like will make it easier to tailor your inbound marketing strategy.
Create Compelling Content
The sales process used to be much longer and more drawn out. Salespeople were the experts and they told the client what they should buy. Now there is a new way to buy where the buyer has all the power. People are more than able to do the research themselves and can access tons of information over the internet.
Inbound marketing strategy aims to turn your website into a wealth of resources for your prospects. Attract customers and increase sales by showing you’re an expert—provide useful content potential customers want to read. Whether that means creating blog posts, whitepapers, case studies, videos or social media content, as long as you are informing and educating a prospect you are half way to the sale.
Good SEO-optimized content works for you long after it’s first posted. As long as that topic remains relevant, your customers will keep searching for it and you will remain at the top of the results pages.
Use Social Media
You cannot just create an account; you need to be active and engaging to appeal to new prospects as well as existing customers. Make sure to use platforms that are relevant to your industry and business. Only some platforms will make sense.
Social media is a great way to display new products, promote special offers, and show a different and more fun part of your business. It’s a way to connect with customers and make them feel a personal bond with your company. The goal is to use social media to get people interested and drive them to your main site. There they can find information to contact your company directly.
Convert Web Traffic into Sales Leads
Leads brought to your website through web searches and social media will soon fill up your sales funnel. Landing pages on your site should be gathering key information. Ask for information about the companies leads work for, questions they have, and what service or product they are looking for. By asking questions like these, salespeople have as much information as possible, as well as more confidence going into a sales call.
Once you reach out to a lead or get a sales call, make sure to ask what information they were interested in from your site and what compelled them to reach out. This gives insight into your inbound marketing strategy as a whole. Analyzing your web traffic and incoming leads lets you know if you’re reaching your target audience and whether you need to adjust areas of your site. Inbound marketing strategies should always be flexible so you can retool your approach once you see what works and what doesn’t.
Increasing sales is something every business is trying to do. Luckily, an inbound marketing strategy can help!
Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist
Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.