You’ve no doubt seen a shift in buyer behaviour in the past few years. People aren’t buying like they used to—so you shouldn’t be marketing and selling like you used to, either. If you’re still using old-school marketing, advertising, and selling strategies, like paying for billboard advertising, sending out mailed brochures, and cold calling leads, your sales have probably been plummeting for a while now.
You probably want to know how to increase your sales before it’s too late. We have the solution for you: the same solution that millions of other companies have successfully used to increase sales. Inbound marketing. If you don’t get on board with inbound marketing now—and we mean right now—then you’ll continue to see your sales drop and your company probably won’t exist in five years.
Now that we’ve got your attention, let’s get into exactly how to increase your sales with inbound.
When you’re constantly interrupting people with your marketing messages, you’re not going to see results. People will ignore your calls, change the radio station when your ad comes on, and mute the TV when your commercial airs. People are now great at tuning out these interruptions.
Inbound marketing does the exact opposite. Instead of bothering people and chasing them down, you attract them to your brand with the help of PPC ads, social media, blogging, and SEO. When you create and share valuable content that your audience wants, you’ll find yourself attracting people. Not only that, but you’ll attract the right kind of people—the ones who are ready and willing to buy what you’re selling.
Once you’ve successfully attracted consumers to your brand, the next step is to use the conversion process to convert them into leads. This is typically done by offering more valuable content in exchange for contact information. Use valuable offers like whitepapers, ebooks, free trials, free webinars, lead-generating calls to action, and landing pages to convert your web traffic into leads.
Now, you didn’t just go through all that hard work to get contact information for no reason. You need these email addresses in order to close customers. You’ll start sending them regular emails as part of a lead nurturing strategy in order to move them down the sales funnel and shorten the sales cycle. You’ll get them to trust you and you’ll get them ready to make a purchase from you. Once they’re ready, these leads will be passed on to your sales team, who can then close them into customers through inbound selling.
Inbound marketing doesn’t end once you have closed your customers, though. If you’re wondering how to increase your sales after the sale is done, the answer is to delight your customers.
You can delight customers by continuing to interact with them and to nurture them in order to reinforce the relationships you’ve built with them. Then, you can upsell to these loyal repeat customers who love your brand. Plus, you can turn these customers into brand ambassadors who will willingly promote your brand for you.
The Answer’s Simple
If you’ve ever wondered how to increase your sales, the answer’s simple. Use inbound marketing. When you implement inbound, you’ll be able to successfully attract web visitors, convert them into leads, close them into customers, and delight them after the fact.
Inbound marketing is in sync with today’s sales process. It doesn’t interrupt or annoy. It gives the people what they want, when they want it. And it works. If you want to increase sales, then you need inbound marketing. It’s that simple.
Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist
Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.