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Mike Lieberman, CEO and Chief Revenue ScientistFri, Aug 11, 2017 5 min read

How to Get the HubSpot Support You Need to Drive Sales

{}Have you adopted HubSpot to up your CRM game? If so, you’re not alone—plenty of businesses, both large and small, have done the same thing.

You’re also not alone if you’ve struggled with the CRM or any of HubSpot’s other tools. Many business owners don’t see the sales results they’re looking for within the first few months or even their first year. If you were hoping to drive sales and haven’t seen the payoff, you need to get HubSpot support to drive those results.

Why It Doesn’t “Just Work”

People often fall into the trap of thinking they’ll get a new product or tool, open up the box, and let it go to work. This new solution will somehow solve all problems. If business owners are struggling in the sales department, they might think the solution is simply to upgrade the technology they’re using.

When was the last time a piece of technology made your problems disappear though? While new tools and apps can help you accomplish your goals, there’s often a steep learning curve before you use the tool effectively. And even after you’ve mastered the program or product, it doesn’t necessarily make your reps better sales people—it’s just easier for them to do their jobs!

The Learning Curve

The first problem anyone encounters with HubSpot—or any new tool, for that matter—is often the learning curve. While there are some products you’ll get the hang of easily, there are others you’ll struggle with, but the fact remains: You have to learn how to use them.

When business owners adopt HubSpot’s tools, they often forget this. If you’ve never used a CRM before, you’re going to have to get some training before you can use this new tool to the greatest effect. And even if you have used a CRM before, you’ll still need to learn the HubSpot interface.

Training Beyond Tools

More business owners are realizing they need to do more than run a workshop about how to use the new CRM or another new app they’ve adopted. Learning and training for the sales team has to extend further, right down to the very techniques your sales reps are using. The shift to inbound sales and marketing has given rise to the idea of sales enablement—which includes the tools you provide your reps and their training, but also goes further.

This is a paradigm shift for most businesses, and it’s one of the most common reasons people struggle with tools like HubSpot after they’ve adopted them—and even after they’ve learned how to use the tool. They might be able to navigate through the interface effortlessly, but they’re not applying the tool effectively.

Getting Support for Inbound

If you adopt a tool without the attitude, it’s inevitable you’re going to need help getting your inbound efforts off the ground. There’s nothing wrong with that; with this shift, many businesses are reaching out to third parties to get everything from inbound marketing advice to HubSpot support.

You should too. An inbound marketing agency’s experts will know the ins and outs of inbound strategies and techniques, and their expertise will be invaluable to your company as you shift from older to newer selling methods.

HubSpot Partner Agencies

If you’re already using HubSpot, then you should most definitely consider working with a HubSpot partner agency. Not only will such an agency be able to provide inbound insights and training, but it will also be able to give you the HubSpot support you need. Another agency might try to sell you a different tool—even after you’ve already sunk so much in resources into HubSpot.

HubSpot partner agencies know the tools you’re working with, which means they’re already poised to help you use them to the greatest extent possible. When you couple that with their ability to execute better sales enablement and inbound strategies, you know you can’t go wrong.


Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.