You’ve probably heard it a million times: you need a prominent social media presence if you’re doing business today. But do you understand why? Social media doesn’t just let you publicize your latest deals or let you take customer feedback. It’s an active part of your brand, one you can leverage to gain more business and respect.
Companies can increase their audience and visibility through inbound marketing practices such as social media optimization. If you develop an effective persona and a dedicated core of followers, consumers are more likely to stumble upon your social feeds. When this happens, your posts can foster trust between the prospect and your organization. This will give you an advantage when they sign on as a lead and enter the sales cycle.
You know that social media can help your business boost its credibility. Read on to find out how you can make it happen.
Social Feeds Boost Your Search Engine Rankings
Consider the ways you use a search engine. When you get results for a query, do you scroll through four or five pages to find the best option, or do you settle with the first few results? If you chose the latter, you’re in tune with the way many search engine users behave. Your site needs to place highly on search engines to receive basic exposure, but there’s an added benefit to a prominent ranking. Audiences tend to assume that high-ranking sites are more relevant and credible than low-rankingpages, so eminence actually boosts your reputation. Social media feeds are essential to developing a web presence that will help you move up in your bracket, which bestows more respect and authority on your business.
Social Media Makes You More Available to Your Customers
Accountability is important to your clients. Social media scares some businesspeople for that reason. A public forum where customers can post complaints against your company could lead to a public relations nightmare if used improperly. But social media can help your business in a way that minimizes these risks while letting you reap the rewards.
When customers know that they can contact you at any time through your social feeds, they’ll feel like they have more power in your business relationship. They’ll know that they have recourse if your products or services fall below their standard. Social media also allows them to see how you’ve addressed past complaints. A spotless record is ideal, but if prospects can see that you treated past complaints with respect and compassion, they’ll understand that they’re in capable hands.
Sharing Content Shows Your Expertise in Your Industry
Social media is all about sharing, and this practice can do more for your brand than you may think. You need to show your skill and experience in your industry, and disseminating content can help you do that while driving traffic to your website as well. Post content to your blog regularly and then share it with your followers on social media. This drives up audience engagement on your feeds and creates discussions among users, positioning you as a thought leader in your given industry. When users click through to read the articles, you’ll expose readers to your calls to action and increase web traffic.
Sharing content doesn’t just increase your credibility through basic metrics, though. It also makes you more visible to other users. Audiences find it hard to relate to updates that only concern your business, but if you can post about other issues, you’ll find it easier to engage with your desired demographics.
Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist
Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.