I’m on my phone. You’re on your phone. The guy next to you is probably on his phone, too. You might be reading this on your phone right now.
Since your smartphone is the new limb attached to your body, it’s time to consider the importance of mobile sites and apps to conversions.
Making It Mobile
Show Your Website Some Love. There is no reason to ignore investing in a mobile site. Your website is probably great, but is it great for visitors on their phones? Design a mobile site or app that is easy for your target market to use and they’ll come back. Don’t make anything harder than it needs to be. Two clicks are all it should take to get around the site. Also, use payment options that are likely already saved in phones, like PayPal.
Include Easy-To-Use Shortcuts. One of the best tools for a website is a click-to-call button. No one wants to see your phone number, search for some paper, write the number down and then call. Think of how you could make the buying experience easier for the user.
Be Nearby. The GPS in a phone is one of the most important tools for your mobile site. Show locations near your user, and connect with Google Maps for quick directions. Nielsen Ratings reveal that more than 60% of consumers want to shop locally, so wield that customer need and highlight how close you are to them.
Notify Users, But Not Too Much. Your apps send you push notifications – little messages that pop up on your phone. Use these to promote sales or new product lines, but don’t overdo it. You want to avoid too much of a good thing! If you’re using them too much, users are going to turn off notifications from your app. You have probably done it on another company’s app. Use notifications sparingly, and correctly, and they are sure to help you boost business.
Share, Share And Share Some More. Every mobile app and site should include options for users to share on social media. If a user sees a product they like or an interesting blog on your app they enjoyed, they’ll want to share with their friends on Facebook, Twitter, LinkedIn, etc. Then, they’re spreading the word for you. Have share options prevalent on every page.
Start Today Tip: Do you have a mobile app? If not, get that process started. If you do, evaluate the mobile apps you use most often, and get inspired! Find what you like about those sites and determine how to adapt those elements for your app.
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Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist
Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.