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Mike Lieberman, CEO and Chief Revenue ScientistThu, Sep 7, 2017 4 min read

Have a Business Idea? Consider Proof-of-Concept Services

{}Plenty of people have business ideas. For many, those ideas remain nothing more than pipe dreams. But you want to see your ideas come to fruition; you want to make those dreams into reality. Your business idea is one that can and really will work.

It can be difficult to convince other people about a business idea, though. It can be a tough pill to swallow, especially since you believe in your idea! If you're facing overwhelming skepticism from potential backers, consider proof-of-concept services.

Facing Skeptics

Plenty of people have business ideas, but relatively few businesses are successful. The fact of the matter is most business ideas simply aren't good ones. Someone might believe with all their heart and soul that they've got the next Coca-Cola on their hands, but very few products are ever that successful. In fact, most products fail.

It's one of the reasons most potential business backers will approach almost any idea—no matter how good it seems—with a healthy dose of skepticism. This kind of negativity is often good for would-be business owners; it can dissuade them from sinking their resources into bad ideas or force them to take extra measures before they fully commit.

Yet it can also be frustrating to come face to face with such pessimism, especially if you firmly believe in your idea. It can be very, very difficult to change the minds of skeptics, which is why you need proof-of-concept services.

What Is Proof-of-Concept?

Essentially, to get people on board with your business idea, you have to prove to them that it's a good idea. In most cases, "proof" is evidence the idea, product, or service can be successful.

It might seem impossible to prove that something can be successful if the business isn't even off the ground. You may believe you need the chance to operate the business and prove it can be successful. It becomes a bit of a conundrum: You need backing to get the idea off the ground in order to prove it works, but no one will back you until you've proven the idea works.

This is where proof-of-concept services are invaluable. They help you prove your idea can be successful in order to get the funding and support you need to start the business.

What Do These Services Do?

Essentially, proof-of-concept services work to prove your business idea can be successful. This evidence is then used to convince backers, investors, and other supporters to give you that business loan or the other supports you need in order to start the business and get the idea off the ground.

How can you prove something works if it's never had the chance? Proof-of-concept services present realistic and achievable models for how the idea can be made into a successful and profitable business. It includes market research and test trials to see if people are indeed interested in the idea.

Proof-of-concept aims to model realistic scenarios to profitability and success; the goals are achievable, often as modest as they can be. In essence, all you're doing is proving the concept can work; it's not just another crazy idea cooked up by a mad scientist with an imagination.

Getting What You Need

The point of proof-of-concept services is to get you the support you need to start your business. The information provided is used to convince potential backers the idea can be successful. While not everyone will be convinced, these services can help sway those who might otherwise turn you down flat.

If you're having trouble convincing people of your great business idea, consider proof-of-concept services.


Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.