Summer is usually the least revenue-generating season for a company. With the gorgeous weather, people would rather be outside than on their computers researching what they want to buy.
This makes summer a rough season for businesses. Instead of looking at your declining sales and wishing for the fall, why not look at summer as an opportunity to reevaluate and strengthen your company’s marketing strategy? Here are five tips to help you turn the summer into a productive period.
1. Adjust your attitude. Have a positive attitude when approaching your summer sales and marketing. Don’t compare your summer sales to your spring sales; compare this summer to last summer. Try to beat last summer’s sales. Use different tactics and set different goals to accomplish this. Work on improving your marketing plan. Summer is the perfect time to do this because in the autumn, you’ll have a new and improved Marketing Machine.
2. Take the initiative. Summer is the time to work on your marketing strategy – look at your skills and techniques. Also, examine your tactics and goals. What works and what doesn’t? Get out of your comfort zone and go beyond the basics. Think about what makes your company remarkable and whether or not your marketing conveys that message. If it doesn’t, consider what you want to say to your prospective buyers and what mediums you could use to get that message across.
3. Increase your content. Show that you’re a thought leader. To do this, create content and get it out to your target audience through blogs and social media networks, such as Twitter and LinkedIn. Create new content every day that includes images, videos and linked keywords that are connected to relevant pages on your company’s website. You can also find opportunities to guest blog for other sites that target your potential prospects.
4. Reach out to your customer base. Talk to past customers. Give incentives to repeat customers so they purchase your items regularly throughout the summer. Ask valued customers for testimonials or even referrals. This way, when possible customers visit your website, they see the experience that other customers had with your company and may want to buy your product because of that.
5. Research new niches. Find new ways to market your company. Try tactics that you haven’t tried before. For example, speaking engagements are a great way to show your target audience that you are a thought leader in your industry. You’re able to bring in new leads this way. By expanding your marketing strategy, you expand your range of potential customers.
Summer is a difficult season for for firms like yours. But with these five tips, it doesn’t have to be that way. Focus on improving your sales and marketing strategy, and the summer won’t feel like a decline – it’ll feel like growth.
Start Today Tip - It's time to get your sales and marketing teams in the same room. Have your sales team talk to marketing about the questions they hear from their prospects throughout the sales process. Your marketing team should take these questions or "pains" and use that as a starting point to create educational content that answers those questions. Taking a deep dive into your sales and marketing will allow you to eliminate what is not working and to put more attention on those areas that drive traffic and leads to your website.
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