WWWR Ep 2: No Alignment Between Marketing, Sales And Customer Service

This show aired LIVE on September 15, 2021. To watch the show on demand, click here.

In this episode of What’s Wrong With Revenue? we talked about how a lack of alignment across marketing, sales and customer service can hurt revenue growth.

During the show, we discussed the new way people buy products and services today. They don’t expect three different experiences from three different departments. They expect one seamless, frictionless and enjoyable experience from everyone they deal with. This includes all of their interactions with marketing, sales and customer service.

We talked about the revenue department, a group of people including marketing, sales and customer service team members, all working toward the company’s revenue goals without the boundaries of traditional departments. They have shared goals, shared meetings, shared space and even a single Chief Revenue Officer (CRO) to be accountable and responsible for revenue.

During the show, we provided some live and practical examples of how companies have overcome these challenges and the results that followed.

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