Search Engine Journal released a study that concluded inbound leads cost an average of 60 percent less than outbound leads. Inbound, compared to outbound marketing, has the unique appeal to business as being less costly and more practical.
Inbound brings your customers to you without having to approach prospective buyers. It’s a great option for companies looking to inform and educate audiences while also generating sales.
Many business owners think they can manage all their marketing channels on their own. While this is a romantic idea in theory, it’s not very realistic. There are many reasons why DIY inbound marketing shouldn’t be handled by amateurs but left to the professionals.
You know better than anyone that owning and managing a business is hard work. There are never enough hours in the day. Now you want to add blogging, search engine optimization, analytics, social media, and other digital marketing tactics on top of your already chaotic workload?
It takes most marketers one to two hours to write a 500-word blog post. If it takes a professional content creators that long, imagine how long it will take you to write a single post. Let’s say you want to write three blog posts a week. By the end of the year, you’ll have dedicated upwards of 312 (or possibly more) hours just on blog writing alone. Do you have this spare time to take away from your core business? Probably not.
Inbound marketing isn’t just a quick few words written on a keyboard and thrown up onto a web page. It’s hours of dedicated work, incorporating all of today’s digital best practices. The primary functions of inbound sales and marketing are to attract, convert, close, and delight readers. What does it take to flawlessly execute each of these steps? A lot of knowledge and dedication.
The words you see on a web page or blog are so much more than just words. They’re carefully planned sentences strung together using relevant keywords that have been tried and tested for maximum efficiency.
Inbound marketing is a science that many people do not understand. You need to fully comprehend the complexity of what you’re writing and what result it’s going to have before you should even consider managing your own inbound initiatives.
If you’re not prepared to dedicated a significant amount of time to learning the best practices of inbound and how to adjust your tactics based on analytics, then your DIY marketing will not be effective.
Hard to Sustain
Let’s continue with the assumption that you’re looking to produce three blogs per week. That means you will be required to generate 156 unique blog ideas annually. Most business do not have the sustainability to come up with this many blog ideas every year. This makes blog writing extremely difficult, as more and more time is spent trying to come up with unique and relevant ideas to write about. And that’s before you even get to the content of the blog!
The demand for ideational sustainability from inbound marketing is extremely taxing. This hypothetical number is also just discussing blogs and none of the other components of inbound marketing, so imagine that you have to create even more unique ideas for your social media presence and more.
Inbound marketing is an extremely daunting task that many businesses simply cannot maintain over the long term.
DIY inbound marketing clearly isn’t for everyone. If you’re a business owner and you don’t know what to do with your blogging, search engine, or social media presence, outsourcing to an inbound agency may be your best option.
Learn everything you need to know about hiring an inbound agency and start seeing measurable results from your marketing initiatives.
Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist
Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.