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Build A Stronger Local SEO Foundation Using Our Checklists

| Author: Joanna Swartwood, Director of Marketing and Revenue Growth | Topic: Seo

Whether you’re a local business with a single location or a national entity with multiple locations, you need an SEO strategy that encompasses on-site and off-site tacticson-site and off-site tactics to increase your visibility in local search results.

local-seo-optimization-techniques.jpgThe guiding principle behind any local SEO strategy is establishing consistent NAP (name, address and phone number) information and business focus (industry categories and keywords) across the online landscape, beginning with your website and extending through the local search ecosystem.

Not sure where to begin? Use our local SEO checklists to jumpstart your strategy.

Are You A Brick-And-Mortar Business Focused On Local SEO?

Here’s Your Single-Location SEO Checklist

On-Site:

  • List NAP on home page. Implement schema markup on the backend for NAP and business keywords.

  • Include business city, state and name in home page title tag.

  • Include business city, state and business name in product and service page title tags to promote geo-targeting and brand reinforcement.

  • Include city and state throughout website on-page content, image alt tags and H-tags (at least once).

  • Link to social media accounts and review sites on home page and in other prominent places.

  • Include NAP, business hours, Google Local map and driving directions on your “contact us” page.

If you're looking for even more advice on how to drive up your local SEO, try this cool infographic, Ramp Up Your Rankings In 20 Days With These Local SEO Fixes.

Off-Site:

  • Coordinate business directory management by claiming and managing local business listings. Ensure your NAP and URL are consistent across all online directories.

  • Set up a Google My Business account and other relevant social media accounts. On Google+, be sure your NAP and business-focus categories and keywords match the ones listed on your website. Fix pin placement on Google maps to ensure customers receive accurate driving directions.

  • Launch a social media engagement campaign. Interact with local entities and target local customers by leveraging local coupons and promotions to widen your digital footprint.

  • Conduct reputation management of online customer reviews.

Are You A National Business Focused On Local SEO?

Here’s Your Multi-Location SEO Checklist

Tips Before You Start:

  • Before setting up your website, decide whether your location-focused content will exist as sub-directories (location profile pages) or sub-domains. This is necessary for ranking web pages or websites in multiple cities and states.

  • Keep your root domain focused on your corporate entity and brand, and focus each location profile page on the individual location.

On-Site:

  • Create location-based sub-pages or sub-domains focused on the specific location. Include NAP, business hours, Google Local map, driving directions and links to location-specific Google+ and other social media accounts. Also, implement schema markup for NAP and business keywords.

Note: Do not include NAP or geo-targeted information anywhere other than its corresponding location profile page or sub-domain.

  • Whether you choose the sub-directory or sub-domain route, create unique URL structures for every location (for example, www.rootdomain.com/locations/location#1 or www.location#1.rootdomain.com). If you choose the sub-directory profile page route, link build and coordinate paid search campaigns as you would for an individual website.

  • Create location-focused content detailing location history and information, products and services offered, and local-specific promotions and coupons.

  • On the root domain, include your business name in the title tags of product and service pages for brand reinforcement.

local-seo-and-inbound-marketing.jpgOff-Site:

  • Coordinate business directory management by claiming and managing local listings for each location of your business. Ensure the NAP and business-focus categories and keywords match the ones listed on your website.

  • Create Google My Business and other relevant social media accounts for each location. On the Google+ page, be sure your NAP and business-focus categories and keywords match the ones listed on your website. Fix pin placement on Google maps for each location to ensure customers receive accurate driving directions.

  • Launch social media engagement campaigns for every location with coupons and promotions.

  • Conduct reputation management of online customer reviews and consolidate reviews by location.

After you’re done completing these checklists, continue to round out your local SEO strategy using the information found in our free report.

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