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Mike Lieberman, CEO and Chief Revenue ScientistWed, Jun 21, 2017 5 min read

Blogging Tips: 5 Ways to Brainstorm New Blog Ideas

{}Content creation can be a bit of a slog, which is where you’ll need some blogging tips. If you’re blogging on a daily basis, you need to come up with a consistent crop of fresh ideas to create quality posts to deliver to your audience. After a while, you might feel your ideas are stagnating. Sometimes, you might think you’re just writing about the same thing over and over again!

If you’ve hit a bit of a roadblock with idea generation for your blog, test drive some of these brainstorming methods.

1. Switch on Negative

Most people think of positive content. Take, for example, the title of this post: “5 Ways to Brainstorm New Blog Ideas.” This tells you how to do something. The post can just as easily be turned on its head, however: It could become what not to do when you’re trying to brainstorm new ideas for your blog.

Doing this allows you to effectively double the number of post ideas you have; for every positive post, there’s an inverse, negative post. And don’t think your audience doesn’t want to see these “negative” posts. People often want to hear about mistakes and pitfalls so they can avoid them. These types of posts do especially well on social media.

2. Change the Scope

Remember writing an essay in school? Often, the teacher would remind you not to make your topic too broad; if you tried to write your paper on the whole of human history, you wouldn’t have enough space to cover it all. Similarly, the teacher told you not to make the scope of the paper too narrow, or you’d find yourself falling short of the word count.

While you need to walk a similar line with blog ideas, you should change up the scope every once in a while. You can write about the history of inbound marketing, but you might also write about recent developments in the last month or year. If there was a conference, like HubSpot’s annual Inbound event, you might write solely about that event.

3. Think about Your Audience(s)

A lot of blogging tips focus on audience: Who are your buyer personas? Who is consuming the content you create? There are all kinds of considerations about audience when it comes to writing; you’ll write differently for high-level executives than you would for the Average Joe.

You’re probably aware you’re not writing for just one audience, however. Use this knowledge to generate new ideas for your blog. Even if both audiences want to read about the same topic, a sales manager is likely going to have different concerns than the CFO of a company. Likewise, small business owners have different concerns than executives working for large corporations. Gear your posts to different audiences.

4. Answer a Question

Your customers probably ask you a lot of questions. Is there one you keep getting over and over again? You can also check out Google to see how often a question is searched, or check a site like Quora, where people post looking for answers. If you see the same question coming up again and again, you can probably make a blog post out of it.

This is one of those blogging tips that has a secondary use as well: It ensures the content you’re creating has value for your audiences. If they’re always asking the same question, answering it in a blog post makes that post incredibly useful to them.

5. Mine Your Existing Content

Repurposing is a great way to give old content new life, but your existing content can also help generate new ideas in another way. You can find out which posts are most popular, then mine the topics for related ideas. If your audiences are reading a particular post over and over again, they’re probably interested in the subject! Giving them related content is almost never a misstep.


Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.