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Mike Lieberman, CEO and Chief Revenue ScientistWed, Jun 20, 2012 6 min read

5 Ways To Escape Your Marketing Strategy Comfort Zone

You need to get out of your marketing strategy comfort zone now!When you’re feeling like your marketing efforts aren’t delivering the results you want, don’t sit back and wait for a sudden positive change to occur. We promise you: doing the same thing over and over again won’t get you anywhere. Instead, you have to try something different…even if it makes you uncomfortable.

Moving out of your comfort zone is difficult, sure. But when your marketing strategies aren’t working, pushing the envelope is the only way to shake things up. As writer Basil King once said, “be bold and mighty forces will come to your aid.” By taking a fresh, forward-thinking approach to your marketing strategy, you win over new leads for you company. So don’t be afraid to try something new.

Reality Marketing is all about standing out from the pack by showcasing your company’s most remarkable aspects and creating engaging messages that get people’s attention. In order to make people take notice, you need to be different. Being different isn't easy or comfortable, but it’s the only way to keep from blending into the marketing background noise. In contrast, your curent marketing routine probably feels comfortable and safe. Unfortunately, comfortable and safe doesn't drives leads and increases sales.

With those goals in mind, here are 5 powerfully productive ways to escape your marketing comfort zone now:

  1. Get a customer’s perspective. Talk with your customers and find out what they love about your product or service. What would they like to see change? What truly makes your company stand out to them? What other services should your company provide? I guarantee that you will learn something new. Use that information to change your marketing for the better. We've had clients successfully launch entirely new lines of business by asking these questions. What do you have to lose?

  2. Use marketing tactics you haven’t used before. That doesn't mean you should leap into something you’re unfamiliar with – get up close and personal with a new tactic like social media by using it yourself first. Then reach out to an expert for guidance and support. What is your strategy goal? If it’s generating more leads, then you need to understand exactly how this new tactic helps get you there. How many new leads do you need? By when? With the right partner and the right plan plus constant measurement and evaluation, your success is all but guaranteed.

  3. Create a marketing strategy. Strategy before tactics is extremely important. By planning out the path to success in advance, you create a roadmap to help you chart progress and measure success. If you don’t have a complete marketing strategy planned out, you’re tactics are going to be all over the place. When that happens, results suffer. Organizing and coordinating your tactics first streamlines your marketing efforts, leading to more prospects and customers.

  4. Upgrade your website. The data is undeniable. 88% of people turn to the Internet to research their purchase decisions. Google states that 9 out of 10 people visit your website BEFORE they reach out to you. When they DO visit, your website has to capture their attention in 10 seconds or less because, as Microsoft reports, that’s how long it takes visitors to decide whether or not to hit the back button. How do you keep them there? Stay tuned because starting tomorrow we will be sharing our website strategy and design tips to help your website attract more visitors and ultimately turn them into leads.

  5. Rethink your current approach to marketing and sales. Buyer behavior has changed and your company needs to respond to this change now with a new system. Our latest book, Fire Your Sales Team Today, explains why it’s time to shift your traditional sales approach to the Guided Sales Process and combine your separate marketing and sales efforts into a new, cohesive Revenue Department. To learn more, check out a recent post on about the book, or head over to Amazon to get your copy.

Start Today - Call your clients and customers. Ask them for honest feedback. Get an idea what you’re doing right and what you need to be doing differently. Would they have hired you if they didn’t know anything about you? Try to look at your website, your marketing program and your entire business from a prospect's perspective. Use that fresh perspective to create a targeted marketing strategy around the needs of your audience. Without that marketing strategy to guide you, you’re basically adrift on the ocean without a map, GPS or radar. Don't be afraid to ask for help. There are experienced strategists standing by!

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.