In recent years, business owners have been using social media for more than just connecting with friends, keeping in touch with family, and seeing funny memes. They’ve been using social networking sites like LinkedIn, YouTube, Facebook, Twitter, and Instagram to grow their businesses. They’ve integrated social media into their marketing strategies, and they’ve seen great success.
You might think that social networking is just a waste of time but consider this: 66% of marketers that use social media for just six hours a week saw an increase in leads.
Here’s how it happens.
Increased Brand Awareness
In order to see an increase in leads, you must work on increasing your brand awareness and recognition. After all, if people don’t know who you are and what you sell, they’ll never become customers.
Social media is a cost-effective way to increase your company’s visibility. It allows you to reach out to and engage a broad audience of consumers, all at once. With one Tweet, you could be reaching thousands of potential leads—and all for free. The more likes and shares you get, the wider your reach will become. Each shared post will be introduced to a completely new network of people, which can lead them to become new customers. The more people who get familiar with your company, the better.
When you increase brand awareness, you’re one step closer to seeing an increase in leads.
More Website Traffic
To see an increase in leads, you need to be able to reach people outside of your loyal customer circle. Don’t limit yourself to your usual customers. You can use your social media platforms as a gateway to your website—which is the hub of all of your digital marketing activities. It’s where you want people to end up, so they can start to reach your webpages and get to know your brand.
Every piece of content that you distribute or share on social networks is a new opportunity to drive traffic to your website. Using different platforms and different types of content will maximize your chances of having a wide variety of people organically reach your company.
Improved SEO Rankings
Search engine optimization (SEO) is critical to achieving higher search engine results page rankings and generating more traffic to your website. More than half of all marketers that have been using social networking for at least a year have seen an improvement in their SEO rankings as a secondary effect, which ultimately results in an increase in leads.
Everyone uses Google to research companies and find product information. Getting your company website to the first page for relevant keywords can do a world of difference to your lead generation efforts—and marketing on social platforms can help.
Higher Conversion Rates
Every piece of content you share of social platforms can help you to convert traffic into leads. You can add a call to action to every blog post, image, or video you share, and entice your audience to take the next step and convert into leads.
Plus, being on social networks helps you humanize your brand, which is necessary for conversion today. People want to do business with people, not companies. The more interactive and social you are, the more likely you are to get people converting into leads. And since social media marketing is all about building relationships, there’s no doubt that being active on these sites will help you make a positive impression on visitors, which will make them more likely to think of your company when a need arises.
If you want to see an increase in leads at your business, then it’s time to start marketing on social networks. The increased brand recognition, website traffic, SEO ranking, and higher conversion rates will all result in improved lead generation. The importance of social media for business cannot be understated.
Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist
Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.