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Mike Lieberman, CEO and Chief Revenue ScientistMon, Jun 5, 2017 4 min read

5 Signs You Should Work with a Marketing Consulting Firm

{}You may have previously thought your business could handle everything under one roof. As you’ve started to expand, gotten bogged down by daily tasks, and faced unforeseen hurdles, you’re realizing you need extra help.

Perhaps the creativity train has slowed down, and staff are having a hard time getting it moving. This isn’t the first sign you need to work with a marketing consulting firm, and it won’t be the last.

1. Lacking Results

Your current strategy may not be driving traffic the way you thought it would, and you’re not garnering the attention necessary: It’s time to look into a marketing consulting firm. If you continue to do what you’re currently doing, you’ll remain stuck in your old ways and results.

It could be knowledge gaps or a wrench in the marketing plan that isn’t aligning. An outside marketing team is available with a new solution to fix the current problem, whether it means abandoning the strategy altogether or tweaking certain aspects of it. Its experts will implement changes that result in the desired outcome.

2. Fresh Perspective

Tunnel vision is a real factor. If it feels like your marketing team continues to circle around the same ideas, it’s time for outside help. Working with a marketing consulting firm brings in a team of experts who have never seen your brand before and can approach your strategy with ingenious tactics not previously thought of.

Your business is new to them, so they bring in an objective approach with strategies from similar industries that can be molded to your company. Your closeness to the brand can make separating yourself from projects difficult, and your team may not be able to step back and see it from the eyes of your audience. A marketing firm doesn’t have this problem.

3. Behind on Trends

This industry continues to evolve with new technology and ideas. It’s a lot for a small team or one staff member to stay on top of. If you don’t have the means to research and learn the newest and most effective marketing trends, or aren’t sure which ones work for your business, it’s time to enlist the help of a marketing consulting firm.

Its experts have the knowledge and resources to understand and implement strategies that work. These firms bring the people and the experience needed so you can be sure your business has the best tactics in place to stay up to date with how customers buy.

4. Not Enough Time or Focus

Marketing is a huge aspect of any business. It involves creating new content, posting to social media, creating landing pages, brainstorming campaign ideas—the list goes on. When you’re so busy with day-to-day tasks, it can be difficult to find time to think about strategy.

Marketing consulting firms have the time to focus on the big picture—they’ll get right to working on your marketing plan. In the meantime, you can focus on your core competencies.

5. Battling Costs

Salaried staff increase operating expenses—there’s no getting around that. Working with a marketing consulting firm eliminates a number of associated costs: office space, salary, benefits, vacation pay, as well as costs related to hiring, training, and recruiting.

Instead, you’ll pay a flat fee or monthly rate for services. Make no mistake, good marketing isn’t cheap, but in comparison to current in-house costs, hiring a marketing consulting firm contributes to significant savings.


Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.