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Mike Lieberman, CEO and Chief Revenue ScientistWed, Oct 25, 2017 4 min read

5 Perks of Partnering with a Marketing Agency

{}A marketing agency offers a number of benefits and can be a relief for businesses. If there just isn’t enough time in the day, if there’s a slowdown in the creativity train, or if there’s a total lack of resources, enlisting a marketing agency’s help could be the best option to solve your marketing woes. 

Keep reading to discover five benefits that occur when businesses partner with a marketing agency.

1. Cost Savings

It’s expensive to pay a team to handle marketing in-house. Whether a few people are employed or only one person is running the department, the alternative of engaging a marketing firm costs less. Hiring a firm and paying a flat fee removes those overhead costs of a salaried employee, such as benefits, vacation pay, training, and lost productivity for sick staff. 

Fixed costs are huge, and businesses try to reduce overhead wherever possible. Combat your costs by partnering with a marketing agency to reduce overall spending on technology, salaries, and more. For business owners watching their margins, this is a useful option.

2. Expertise and Access to Wider Talent Pool

Marketing agencies provide more than a team: They can offer you talent, leading strategies, shared experiences, and advanced technology. Sync end-to-end customer experience and touch each stage of the marketing cycle with a marketing agency as a partner. 

A lack of skills in-house impacts sales and could misalign the sales and marketing teams. It’s important to bridge this gap, which is where the firm comes in, along with its team’s diverse education and experience. The various backgrounds in business strategy, graphic and web design, inbound marketing, content marketing, social media, and SEO tips bring value and contributions currently missing. 

Firms have access to content writers, social media professionals, and web design gurus. Hiring new talent can be a gamble, and training can be time consuming. Partnering with a firm provides an experienced team ready to come up with and execute a comprehensive marketing campaign.

3. Efficiency Improved In-house

Not all businesses can afford to hire and maintain a team in-house, which results in limiting the work to a single person or increasing work to existing personnel in other departments. This can increase stress throughout the company while increasing the risk of burnout and decreasing productivity. This is an inefficient business practice.

Partnering with a marketing firm increases productivity by providing the right number of people who are ready to generate an effective marketing strategy. Outsourcing ensures critical projects aren’t forgotten about, fall by the wayside, or are reprioritized. Let a marketing agency centralize this function.

4. Stay ahead of Marketing Trends

When there isn’t anyone fully dedicated to marketing, businesses won’t know everything that’s going on in regards to the latest trends and effective marketing tools. Marketing agencies stay vigilant in order to do the best job. They follow developments in the field on a regular basis.

These firms are in the know regarding the latest social media platforms, SEO, technology, and content marketing because it’s an important investment that allows them to excel in their field and produce optimal results. Time and money spent on staying updated is a crucial aspect of a firm’s job description.

5. Benefit from an Outside Perspective

Your current marketing team is always looking at the same material through the same lens, and this makes it hard to generate new ideas. A marketing agency sees the brand and business for the first time, with a fresh pair of eyes viewing the current strategy in a new way.

Tunnel vision makes it hard to express new ideas or bring up concerns. Combined with day-to-day activities, it can be hard to think about anything else. Partnering with marketing agencies allows businesses to see their strategies from a new perspective.


Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.