You might think that writing blogs is easy and you’re excited to write your first post. Then, you sit down and start thinking about topics and style, andrealize it’s not going to be quite as easy as you thought.
If you’re new to the field, you’re bound to run into some common blogging mistakes even the best writer may make at first. We’re here to help you get past those initial growing pains as soon as possible to really make your content stand out.
Here are five common blogging mistakes that beginners usually make.
1. Your Tone Is Too Formal
Your writing shouldn’t sound like an essay since that’s not the type of writing that most people enjoyreading. You want to keep your audience engaged by communicating in a way that’s easy to absorb.
Solution: Adopt a conversational tone.
Adopting a conversational toneis one of the best ways to make your blog enjoyable for your audience. You want to come off asrelatable and not like a robot. Avoid using jargon, and don’t be scared to make some jokes and use contractions.
2. Your Titles Are Too General
You can recognize this rookie blogging mistake right away when you see broad titles like, “Monetizing Your Website,” “All about E-Business,” or “Introduction to Social Media.”
These titles are too broad. You want to attract a targeted audience so that you can purposefully convert visitors to your site into customers.
Solution: Make your working title specific.
Think of this method as a way of focusing your topic. If you start with a specific working title for your initial draft, it will actually help you stay on topic. We’ve talked about the importance of an awesome headline, so put some effort into your titles too.
3. Your Post Lacks Data as Evidence
What’s wrong with the following opening sentence?
“It seems like everyone is using Twitter for outreach these days and your company should too!”
This statement does not back itself up with any data. This sort of blogging mistake does not help with the credibility of your posts.
Solution: Use data to strengthen your arguments.
Compare that previous sentence about Twitter to this one:
“In 2015, 65.8% of US companies with 100+ employees were using Twitter. You could be missing out if your company does not have a social media strategy that includes Twitter.”
Which opening sentence do you think will be both compelling and convincing to read? No doubt, the one backed by data.
4. You Didn’t Review Your Post for Errors
Have you ever read a blog post and came across a line like this one?
“Attracting more sales requires a taem effort.”
You immediately know what the author was trying to get across, but at the same time the obvious spelling error distracts you from the content.
Solution: Take at least 30 minutes to review and edit your posts.
Editing is the least glamorous part of writing, but it’s also one of the most important. Even the most experienced writers take time to edit their pieces.
5. You Don’t Post Blogs Consistently
You don’t want to post five blogs one week when you’re full of great ideas and then drop down to one blog the next week. That sort of inconsistency could confuse your subscribers.
Solution: Start using an editorial calendar.
Companies that consistently publish quality content will reap the biggest rewards when it comes to website traffic. To make sure you don’t miss out, look into creating an editorial calendar for your blog posts.
We all make blogging mistakes, whether you’re writing your first blog or you’re on post #284. But by avoiding these mistakes, you’ll have a head start for creating a quality blog to bring in more traffic to your website.