As a professional blogger for SalesHub, I write blog entries all day, every day, for a multitude of companies. I’ve come a long way since that first blog I tried my hand at years ago. During this time, and through all my blog writing experience, I’ve certainly made some mistakes. I’ve learned some best practices. And I’ve refined my blogging strategy in order to help companies generate leads, increase their brand awareness, improve their thought leadership, build trust, and convert customers.
Blogging isn’t easy. It’s very strategic. And although blogging is important to business, blogging properly is even more important. Having some blogging tips can help you improve the results of your company’s blog. Check out these blogging tips, which come directly from my own experience.
1. Just Write
In order for your blog to be successful, you need to write frequently and consistently. Now, for people who are just blogging on the side, as one of the many tasks they’re responsible for, this can be more difficult. I have all day to write my blogs—but you might have very little time to dedicate to brainstorming topics and titles and sitting down and writing the entries. But you have to find time—you have to write consistently and frequently to see results. Companies that blog three times a week or more see drastic improvements in their results, as opposed to those who blog once a week or less.
Need some blogging tips for staying on track? Create a blog schedule and stick to it. Write a long list of titles ahead of time so you’re not struggling to think up a topic when you have limited time to write. If you have a lull in your day, write as many blog entries as you can in advance so you won’t go without entries on those extra-busy weeks.
2. Go Deep
With so much content on the internet these days, writing blog entries that only touch on a topic aren’t good enough. They won’t do much for your credibility or thought leadership. Instead, go deep. Choose one topic and discuss it in-depth. Your audience will appreciate these types of posts more because they’ll be more valuable and they’ll also be rarely found elsewhere.
3. Speak to Your Audience
When I blog, I pretend like there’s someone in front of me, sitting in a chair and sipping a cup a tea. I pretend that we’re having a direct one-on-one conversation. Writing in the third person is so impersonal, after all. If you want your blog posts to resonate with your prospects and customers, then you need to communicate with them personally, in a conversational style. Use the word “you,” be chatty, be friendly. Reel people into your writing with your tone.
4. Focus on Your Audience’s Needs
Talking about your own company and your products and their features is so passé. And it doesn’t work in blog form. The fact is your prospects and customers don’t care about that stuff. They care about their own needs, wants, desires, pain points, and challenges. So this is what you need to be writing about. If you take anything away from these blogging tips, it should be this one.
Think about the reasons why your audience is coming to your website in the first place. Provide answers to their common questions. Appease concerns they might not even realize they have yet. Give them valuable advice that will help them on the buyer journey.
I’ve come to realize that, to be a successful blogger, you need to think about your audience, get to know their drives and their needs, and write for them—not for your company.
5. The Technical Stuff Matters, Too
Sure, there’s no doubt that the content you write matters, the way you write it matters, and who you write it for matters. But don’t forget about all the technical details that go along blogging. To improve the success of your blog, you need to take into account your title and its length. You have to write meta descriptions and optimize your author bio and your images. You have to carefully choose and use your keywords. You need to use internal links and external links (like the ones in this post!).
There you have it. I hope these five pro blogging tips can help you with your own blogging efforts.