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Mike Lieberman, CEO and Chief Revenue ScientistWed, Oct 25, 2017 3 min read

3 Workplace Efficiencies That Come from Prioritizing Sales Training

{}Increasing workplace efficiency can be a challenge, but fortunately there’s a number of ways to approach it. One such way is with sales training. When companies make this a priority at work, they’ll see the countless effects it has on employee productivity. 

Discover three ways the workplace becomes more efficient when sales training is prioritized.

1. Productive and Higher Morale

Failing to prioritize sales training is a risk businesses shouldn’t take. Training keeps employees happy because it makes them confident in their ability to do their job and do it well. This results in improved self-esteem and higher morale throughout the business. 

Employees need the knowledge and tools to stay updated and perform effectively in the changing sales environment. Training renews energy and boosts staff to excel in the field, enhancing their abilities to chase leads and close deals. When training is in place to improve the sales reps’ skills, their confidence grows. This creates a greater sense of value in the workplace, which leads to more enthusiasm and an overall pleasant workforce. 

Efficient and happy are two descriptions that work well together, making it important to include training within the business. Providing your sales reps with the necessary tools to do their jobs helps you retain staff, heighten morale, and optimize performance.

2. Improved Customer Service

Prioritizing sales training results in better quality work, better quality services, and happier customers. Training equips the sales staff with top-notch processes for better performance. This increases customer satisfaction as now the team is better prepared to meet with clients and sell effectively, using these improved methods. It reduces customer problems because improved methods are in place to solve these issues, versus the outdated techniques that may have worked in the past but are no longer effective. Customers will be happier with a smoother and refined process in place. 

Business owners who prioritize training for their staff better allow their reps to meet and understand the various customer wants and needs to improve delivery of services in the market and translate product features to customer benefits. They’ll be more informed with the right knowledge to clearly articulate how the client wins. 

Sales training reinforces a performance-based culture, reestablishing attainable goals for the team to reach. Training results in improved customer service, teaching staff how to improve their greeting skills, how to engage clients, and how to use techniques specific to each customer that are guaranteed to close deals.

3. Develop New Skills, Reinvigorate Old Ones

The market changes, the workplace changes, and customers’ preferred buying tastes change. For the workplace to remain efficient, training needs to be a mandatory feature. Regular training refreshes old skills and acquaints staff with new skills. It teaches a new sense of purpose and shows your company is ready to evolve with the changing landscape.

Updated knowledge and skills keep staff competitive, resulting in closed deals and higher ROI.

Training sales reps on what they need to do, why they need to do it, and how to do it brings them up to speed with new methods.


Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.