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Mike Lieberman, CEO and Chief Revenue ScientistSat, Oct 21, 2017 4 min read

3 Ways Sales Enablement Services Can Grow Your Business

{}You’ve worked hard on your business. You built it from the ground up. You put your blood, sweat, and tears into your company to ensure it survives and stays afloat. The first few years were tough.

Now, your company is stable. But this isn’t good enough, right? If you’re like every other entrepreneur out there, you’re probably looking to grow your business. You want to boost sales, increase revenue, and gain greater market share. But how can you go about it?

You need to invest in sales enablement services to take your company to the next level.

Here are three ways sales enablement will help you grow your business.

1. Boost Your Marketing Results

Marketing and sales go hand in hand in terms of growing your business. It only makes sense for these two teams to work together to achieve their common objectives. Sales and marketing alignment, however, is no easy task.

Sales enablement helps you bring sales and marketing together, creating effective communication and collaboration that allows for better results. Marketers have valuable data and content that sales can benefit from in order to have more meaningful conversations with prospects. And on the flip side, sales has great insights from customers your marketers can use in order to create better marketing campaigns.

Studies show that when these teams work together, wasted time is reduced, productivity on both sides is increased, and the entire company benefits from more leads, a better conversion rate, and more closed sales.

2. Get in Sync with the Way Customers Buy Today

Successfully growing your business depends heavily on your ability to keep up with your consumers. If you continue to use old-school selling tactics, you will lose business to your competitors. That’s a fact.

Today’s customers don’t want to be sold to. They can smell a sleazy sales person who only cares about the sale from a mile away. With so many competitors for them to choose from, they simply won’t buy from you if you use aggressive, annoying, or manipulative sales strategies they don’t like.

Sales enablement can transform your sales process and turn your sales people into inbound selling all-stars. Your reps will learn all about changing buyer behaviours, the new buying cycle, and their new roles as consultants, advisors, and trusted resources. They’ll learn why they must stop using aggressive sales tactics, and they’ll gain new knowledge, strategies, and mindsets that will help them adapt their selling to the way customers buy today.

This will ensure you don’t lose out to your competitors due to outdated sales behaviours.

3. Enhance Revenue While Reducing Costs

To grow your business, you need to generate more revenue while reducing unnecessary costs. Sales enablement can help you do both.

With new knowledge and strategies under their belts, sales people will be able to sell more effectively. This improved sales performance will inevitably lead to higher sales.

At the same time, sales enablement also focuses heavily on increasing sales efficiency and productivity. A sales enablement expert will be able to cut out redundancies in your sales process, help you overcome the sales challenges slowing down your reps, and implement the sales tools and technology you need to boost efficiency and productivity.

When your sales people aren’t wasting so much time, so many resources, and so much money on administrative tasks, repetitive work, and non-selling activities, the costs of running your business will be significantly reduced.

Another way you’ll save on costs by investing in sales enablement is through sales training and coaching. Your sales people will become better sellers, which means their confidence levels and morale will inevitably increase. A happier sales team will stay with your business longer, reducing the costs and resources associated with sales turnover.


Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.