Your in-house marketing team is probably pretty fantastic. Your marketers know your products or services inside out. They’re passionate about your company’s mission and objectives. They have deep insights into your industry and seamlessly interact with all other departments in your company.
That being said, your marketing results might not be as great as you want them to be. Through no fault of their own, your marketers might not be able to produce the desired effects with your marketing strategy.
It might be time to partner with a marketing consulting firm. Here are three telltale signs that indicate it’s time to look to external experts.
1. You Want to Implement Inbound Marketing
If your current outbound marketing strategy isn’t working, you might be thinking of implementing inbound marketing and transforming your marketing department. This is a great decision. But it’s one that’s going to be difficult to manage without the help of experts.
If your marketers aren’t well-versed in inbound, they might not be able to get a new strategy off the ground—they might not know how to create an inbound marketing plan, how to set effective goals, what tools and technologies to use, or which tactics to focus on. You could be setting yourself up for failure right from the get-go, which will lead to wasted time, money, and resources.
If you want to implement inbound marketing, do it right the first time around. Partner with a marketing consulting firm that can help you implement your new strategy and give your marketers the tools, knowledge, and strategies they need to succeed.
2. Your Marketing Isn’t Producing Results
If you’ve been using inbound marketing in your business for a while now and you’re still not seeing results, it’s time to partner with a marketing consulting firm. After all, if you keep doing what you’re doing, you’re going to keep getting the same disappointing results.
Perhaps something in your marketing plan is broken. Perhaps your marketers have gaps in their knowledge and it’s affecting results. Maybe you need a whole new strategy that’s more in line with your unique business. A marketing consulting firm will identify the reason why your inbound marketing is failing and help you fix the problem.
3. Your Marketers Are Swamped
Though it looks relatively simple, inbound marketing is actually a highly complex methodology with a lot of moving parts. You need to write blogs, optimize for SEO, post on social media, and create CTAs, landing pages, and a variety of other content assets. You need to stay on top of best practices and trends. You need to monitor and review analytics. You need to constantly strategize.
Put simply, your marketers might be swamped. They might not be able to handle every aspect of inbound marketing. As a result, they might only be focusing on some parts of your strategy and ignoring the rest. Or, they might be trying to get it all done and end up doing a subpar job because they’re just too busy.
When you partner with a marketing consulting firm, you’ll gain an entire team of experts—content strategists, writers, editors, designers, web developers, social media experts, and SEO specialists. These pros have the time and knowledge required to ensure every part of your inbound marketing strategy is expertly taken care of, so each aspect of your strategy can effectively drive results.
When it comes to inbound marketing, it’s best to let the experts help. Whether you want to get on board with inbound marketing for the first time, need to drive better results, or need to de-stress your busy marketers, partnering with a marketing firm is the right call.
Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist
Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.