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Mike Lieberman, CEO and Chief Revenue ScientistMon, Sep 5, 2016 4 min read

3 Problems with a Cheap SEO Strategy

{}SEO (search engine optimization) is a way to make sure that your content, website, and social media platforms come up first among the search results when certain keywords are entered into a search engine like Google. Optimizing your website and content helps to increase the ranking of your website, which in turn attracts more visitors.

In fact, SEO strategy is vitally important to the effectiveness of the content on your site or social media platforms. As with most things, opting for cheap options when it comes to SEO means you’ll end up with a fraction of the quality you expect. These results will directly affect your bottom line–you’ll have fewer people finding you, thereby wasting the efforts and resources you spent on improving your site, creating and updating your content, and purchasing that cheap SEO package.

Are you about to choose a cheap SEO strategy? Let’s investigate further and explore the problems that could arise.

1. It’s a Waste of Time

It is surprisingly time-consuming to implement an SEO strategy and incorporate all the necessary changes involved. Using a cheap SEO strategy will make matters worse: all the time you spent learning and understanding how search engine algorithms function will go to waste, because you won’t benefit from that knowledge. This is because the strict format won’t allow you to make changes as these algorithms change.

Remember, effective SEO tactics are constantly changing and improving. If your strategy is cheap, it’s not going to be adaptable to these changes. When you opt for a cheap strategy, you will be the one having to track and measure your results. You’d have to pick up the slack and stay current on SEO regulations and methods yourself, which many of us don’t have the time to do. So this option will lead to major time-wasting.

2. Inflexibility Leads to No Growth

We’ve discussed before how cheap SEO packages aren't worth the money, but this is one of the most important ways that they are useless.

Cheap SEO strategy packages are strict in format–the companies that offer these services will not take the time to tailor them to your unique business needs, and they won’t be flexible to adapt to how markets, algorithms, or industries change.

It’s like wearing a cheap, off-the-rack dress or suit to your own wedding. Sure, it might get the job done if all you want to say is “I wore a suit/dress” (or “yes, we have an SEO strategy”). But as we all know, a suit or dress doesn’t do the job until it is tailored for your figure, and fit and cut to your exact measurements and needs.

To get the most bang for your buck, you need an SEO strategy that is designed with your organization’s specific goals in mind. Precision and strategy are the rules of the game when it comes to SEO.

3. Cheap Strategies Are Low-Quality

When you hire a firm or individual to develop an SEO strategy for you, you’re paying them to produce a high quality optimization strategy. That means they invest the time to research your customers, key words, and the content you produce and publish. A cheap strategy will not investigate these areas as much as necessary. While they might find the right key words, they’ll slack in another area–maybe reviewing your SEO content. Ultimately, slacking in any of these areas will not benefit you, as search engines index based on a variety of factors, and they must all be implemented if you want good results. If you’re not paying them to do more, it’s likely they will do the bare minimum.

Again, opting for this method will lose you money and cause more problems in the long run.



Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.