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Mike Lieberman, CEO and Chief Revenue ScientistSat, Sep 24, 2016 4 min read

10 Phrases That Will Ruin Your Intro Sales Emails

{}First impressions are everything. Ensuring you make a great first impression with a prospect will be the key to a successful relationship. 

The first sales email you send can set the tone for the rest of your relationship. Until you get to know your prospect’s personality type, it’s vital that you don’t get off on the wrong foot. 

It’s possible to accidentally turn off your client by using the wrong words or phrasing. Here are ten phrases thatwill ruin your intro sales email.

1. "Can You Direct Me to the Person Involved with Purchasing and Sales?"

This phrase indicates to the contact that you have not taken the time to do your research on their company. Instead of just sending your email to a random person within the organization, you should do some additional digging to find the right individual.

2. "To Whom It May Concern"

This opening sounds like you created a draft template that you sent to a hundred different people.Having a personal touch to your emails is key. Always take the time to at least include the name of the recipient.

3. "This Offer Is for a Limited Time Only”

It’s important to not appear aggressive in sales.This line can make a prospect feel like you’re being pushy. Recognize that they may have their own timelines and imposing a strict one will not help with facilitating a deal. In fact, it’s possible that you could scare away a potential buyer if they aren’t in a position to make a commitment.

4. "Sorry to Bug You, But..."

Apologizing for sending an email can make the message itself seem less valuable, and the sender can seem to lack confidence. Stick to saying sorry only if you’ve actually done something wrong.

5. “This Is Not a Sales Email"

Don’t be insincere. If you’re in sales, be up front about what you’re hoping to gain from this email exchange. No one wants to feel like they’re being tricked into a sale. 

6. "Can I Make a Request and…"

Why should your prospect do anything for you, especially if this is your first email? Your message should always add value and not appear to be taking up their time needlessly.

7. "We’ve Worked with Lots of Organizations Like Yours"

Every company is different. Even if there are some similarities, a prospect will want to feel like your work for them is going to be personalized to their needs. Don’t spend your time talking about your success with other companies—let them know why you will be successful with their business.

8. "I Can Tell What You're Trying to Do"

Even if you’re an experienced sales rep, you won’t get ahead with a prospect by beingpresumptuous. You don’t want to damage your growing relationship by coming across as if you know everything about them already. Take the time to learn about a prospect before jumping to any conclusions.

9. "Believe Me…"

You need to build trust with a client and it won’t happen overnight. Phrases like “believe me” or “trust me” can often come off as actually being less than trustworthy.

10. "Hello, My Name Is and I Work for…"

Cold emails are not effective. You want to at least build a foundation of a relationship online before emailing a prospect. This opener makes it sound like you haven’t taken the time to become familiar with the prospect and it lacks that personal touch.  

Writing a good sales email is no simple task, but you can easily avoid writing a bad one. You can make a great first impression when you clearly communicate your value through a clear and concise message.

What are your thoughts? Please share your questions, expertise, opinions, or tips in the comment section below!


Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.