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In this episode of What’s Wrong With Revenue? we went technical, specifically going into the weeds on technical SEO and how your website might be out of alignment with today’s technical requirements for ranking on Google and other search engines.
During the show, we shared some interesting research that revealed a lot of companies have seen a decrease in website visitors over the past year.
If you’ve seen something similar on your site, this episode might shed some light on your specific challenges.
First, you should be regularly scanning your site to identify any technical SEO issues. HubSpot, Ahrefs, Moz and Semrush all have scanning tools that can uncover issues with your site.
This is probably something you should be doing monthly to prevent having to go through and fix thousands of issues. If you look at the site regularly, you’re fixing a handful of issues that pop up each month instead of doing a major website fix project.
When it comes to knowing how to prioritize fixes that might be needed, some of these tools help with priorities. But in general, focus on issues that are affecting page performance and mobile rendering. These are two big issues for Google these days.
This is coming up more and more with older sites that we look at for prospects. Even older sites on HubSpot might need to be upgraded to a more current template or website theme to ensure pages load quickly and information displays correctly on mobile devices.
We talked about the frequency of changes to Google’s algorithm. These are coming monthly, with major ones every three to six months. Google is quick to share when these updates are made, but they don’t always identify how they’re going to affect websites. This is one reason why you need to be continually monitoring the site for SEO performance.
Finally, we talked about the importance of keeping your visitors in mind when making changes. Solve for your visitors, and it’s very likely this will appease Google, too.
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