Show Your Website Some Love To Attract More Visitors, Leads And New Customers

This answer is also going to be that it depends. The larger the website, the more complex the website and the fancier the website, the more it’s going to require to plan, design, build and launch. Typically, websites done by professional website design and development agencies range between $2,000 and $3,000 per page. That price includes everything – the strategy, design, build and testing prior to launch and, most importantly, the content required to convert visitors into leads.

This is one of the more important questions to ask. The answer is also very simple. If you want your website to generate leads, you need to take a page-by-page approach to building it. Each page must be designed, written and built for a specific prospect persona, pain and question they might have during their buyer journey.

At Square 2, we do a website blueprint for every website, and this blueprint maps out exactly what we want the visitor to read, watch, learn and feel on each page. We also determine what action we want them to take on the page. Is it to click on a link and visit another page? Is it to watch a video? Is it to download educational content or convert by filling out a form?

The better the blueprint, the better the website performs. If you don’t have a blueprint or didn’t do one the last time you built your website, that might explain why it’s not generating more leads.

Another excellent question. There are only two ways website pages get found by the search engines. First, the website is architected with your keywords as part of that process. This includes the URL naming convention, page titles, meta descriptions and tagging strategy across the website, including images. Next, the website should have a site map that meets Google’s criteria for site maps. This map should be submitted to Google upon completion of your new site.

The website has to perform technically at a very high level, and it should be designed to run on ALL devices. The website should be secure with HTTPS protocols. The website should load lightning fast – in less than two seconds for every single page. If the website is built properly, this is going to remove any issues Google might have ranking it highly.

The website has to feature the correct keywords, phrases and questions in exactly the right way. Keywords must be prominent in the headlines and copy on the page. Remember, Google ranks pages, not websites. This means you might have to build specific pages for specific keywords you want to rank for.

But that’s not enough. It’s equally important to have a website that provides an excellent visitor experience, because this too helps you rank. Visitors have to spend time on the website – they can’t bounce off after visiting one page. They must click links on your pages to signal to Google that these pages have value to them. These actions need to be part of the strategy and blueprint that’s developed before you write a single word or design a single page.

A lot goes into building a website that ranks. Don’t skip any of these steps just to save a few bucks.