Smash The Funnel - The Secrets To Massive Revenue Growth

Mike Lieberman, CEO and Chief Revenue Scientist

Mike Lieberman, CEO and Chief Revenue Scientist
Co-founder, President and Chief Revenue Scientist at Square 2 Marketing the only inbound marketing firm in the world that has cracked the code on how to use inbound marketing to generate leads for their clients.

Recent Posts

 

Your Ultimate Guide to Machine Learning and Sales

If you have yet to embrace the rise of artificial intelligence (AI), you are quickly losing your competitive edge. There is more consumer data out there than ever before, just waiting to be captured. While some are still worried that AI means the death of the sales professional, top organizations have already taken the leap and consider AI a vital part of the sales process.

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Your Social Strategy Is Outdated. It’s Time to Take Advantage of 3 New Trends

Just a few years ago, social media for business was pretty easy. We’d even say it was fun. But like everything else in the digital world, social media has evolved drastically in the past few years.

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Your Sales Team Needs to Adapt to the New Way Customers Buy

Today’s sales environment is significantly differentfrom that of the past. Though your sales people might have gotten used to selling a certain way, or using selling techniques that they’ve perfected, it’s time for a monumental shift.

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Your Sales Team Deserves Access to Sales Coaching

Your sales team works tirelessly to close deals and bring in revenue for your organization. Though sales people are often seen as lone wolves, don’t make the mistake of thinking that they don’t need support, guidance, and help here and there.

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Your Old Marketing Methods Don’t Work Anymore. Here’s What to Do

Traditional marketing is becoming less and less relevant in today’s digital world. With the rise of the internet, everything has changed. Modern technology has rendered old-school strategies like billboards and TV and radio ads largely ineffective.

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Your Company Needs to Partner with a Growth Stack Agency: Here’s Why

A growth stack is an important component in today’s changing sales market. It combines sales and marketing tools in one convenient package that grows with your company, while preventing the confusion of using multiple systems that aren’t well connected.

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Yes, Social Media Can Help Your Business: Here’s How

Technology has changed the way we attract and market to customers. No longer limited to ways of the past and traditional means of advertising, businesses can strengthen their brands, grow their followings, and gain recognition through additional outlets, like social media platforms. 

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Win Back Subscribers with Reactivation Campaigns

At some point in your career, you've likely heard it's easier to retain customers than it is to acquire new ones. It's one reason companies are shifting their focus from attracting new customers to retaining those they already have.

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Will You Still Be in Business in 10 Years? 5 Questions to Ask

It’s never too early (or too late) to perform a SWOT analysis on your business. Being proactive in learning your business’ strengths and weaknesses does a lot to promote its sustainability. Many businesses don’t last a year, let alone a decade, when they’re unsure of where they stand in their target industry.

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Will Millennials Kill Cold Calling?

Considering 95 percent of Americans own cell phones (77 percent being smartphones), the topic of cold calling might seem redundant. Everyone has a phone, so everyone should be cold calling, right? Today, that’s not necessarily the case. Although a vast majority of the population owns cell phones, the way people use them has changed. Plus, thanks to technology and the ease of connectivity, the way people buy has changed as well. This has forced marketers to adopt new tactics and strategies into their marketing plans that reach millennials more effectively.

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