Account-based marketing (ABM) is about more than just software. To see real results from your ABM program, you need a thoughtful, well-developed strategy behind your tools and initiatives.
So what are the building blocks of a successful ABM initiative? Square 2 Marketing’s Jamie Hardin and ZoomInfo’s Melissa Circe share them in our free on-demand webinar, 5 Steps For Creating The Ultimate ABM Strategy.
DURING THIS ONE-HOUR WEBINAR, YOU'LL LEARN HOW TO:
Align sales and marketing
Build relevant account data
Effectively examine your tech stack
Create powerful, resonant content
Analyze critical KPIs
Implement a successful ABM strategy