A one-to-one approach to marketing that companies use to shorten their sales cycle, learn about their customers and create a more human buying experience. - Drift
The latest buzzword in the sales and marketing world is conversational marketing. Unless you’re living off the grid, you are likely seeing the term on your LinkedIn feed, in your favorite blogs and anywhere else you get your sales and marketing content fix.
But what is conversational marketing and why should you care?
Find out by watching this on-demand webinar,
DURING THIS WEBINAR, THEY’LL DISCUSS:
Who your target audience should be
What tools you should use
When you should implement it
Where you should implement it
Why you should implement it