A unified sales and marketing force can increase productivity and drive revenue. One critical component to this alignment is implementing a successful lead-scoring campaign.
Your lead-scoring process needs to work for both teams while delivering a remarkable buyer experience. To round out the highest-quality pipeline and boost revenue, you’ll also want to consider demographics and behavioral scoring.
Learn how to manage all of these lead-scoring components by watching our free on-demand webinar co-presented with HubSpot, How To Navigate Lead Scoring Like A Rock Star: Unifying Your Sales And Marketing Teams.
Courtney Sembler, HubSpot Inbound Professor, and KC Cox, Marketing Strategist at Square 2 Marketing, will provide a step-by-step roadmap of the lead-scoring process. During this one-hour webinar, you’ll get expert tips on:
- Unifying your sales and marketing teams
- Supporting alignment between the teams
- Leveraging demographics and behavioral scoring
Take the first step toward developing a more qualified pipeline and improving sales productivity.
Watch The On-Demand Webinar
DURING THIS ONE-HOUR WEBINAR, YOU'LL GET EXPERT TIPS ON:
Unifying your sales and marketing teams
Supporting alignment between the teams
Leveraging demographics and behavioral scoring