Shhh...The 7 Selection Secrets Other Inbound Marketing Agencies Don’t Want You To Know

Research and Preparation

  1. Start With A Search:
    Start your search online. If your inbound marketing agency can’t get its business found, how is it going to get your business found?
  2. Make Sure The Agency Practices What It Preaches:
    Visit the agency’s website and download its content to get a sample of what its work is like. How well-written and designed are its offers? If the agency can’t create excellent content for its business, how will it be able to do so for you?

Vetting
An Agency

  1. Dig Deep:
    Now that you’re ready to talk to an inbound marketing agency, make sure you dig deep into its capabilities. Ask questions. How many inbound marketing clients does it currently work with? How many inbound marketing programs has its team run over the last five years? What are the typical results of those programs?
  2. Meet Your Entire Team:
    Make sure you meet ALL the people you’ll be working with. Ask to meet your content team, your interactive designers, your development resources and your marketing strategy people. Then, talk with them about the depth of their expertise.
  3. Ask About Results:
    Results matter, so explore this with the entire team. Ask what kind of results you should expect and how confident the team is in delivering those results. Find out how often the agency hits projections with current clients, and consider asking if it’s willing to put all or some of its fees at risk to prove it.

Making Your
Final Selection

  1. Get Program Recommendations:
    Ask about program recommendations. Is the agency suggesting packages? Your business is unique, so you should expect personalized program recommendations. Make sure the recommendations cover all of your requirements, not just some.
  2. Skip The References:
    Do yourself a favor and don’t bother checking references. Every inbound marketing agency has a couple of referenceable accounts. There’s rarely any value or differentiation uncovered there.
Inbound Marketing Agency Selection Checklist

30 Must-Ask Questions
To Hire The Best Inbound Marketing Agency For Your Business

Key Characteristics Of A
Results-Oriented Inbound Marketing Agency

 

Projects And Achieves Real Business Results For Its Clients

 
 

Hires Its Team Instead Of Using Contractors

 
 

Acts Like A Partner, Not A Vendor

 
 

Has 10+ Years Of Inbound Marketing Experience

 
Square 2 Marketing
By The Numbers
600,000

And Counting Leads Generated For Clients

 
13

Years Of Inbound
Marketing Experience

139

Combined Years Of
Inbound Marketing
Experience

48

Team HubSpot
Certifications

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