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How To Use YouTube To Get More Leads From Your Website

 Just in case you’ve been living under a rock since 2005, let me introduce you to the online phenomenon that is YouTube. Heard of it? Even so, you might be interested to know that it's not all cat videos and overnight singing sensations. On the contrary, it's one of the most effective and easy-to-use inbound marketing channels out there. Check out these statistics:



Why Social Media Works And Why You Can’t Ignore It Anymore

 We hear this statement more than you might imagine. “Social media isn’t right for my business, since I don’t use it, I am sure my prospects don’t either.



The Social Media Portfolio – How To Build One For Your Company

 We have often preached that marketing tactics need to be treated exactly like a stock portfolio. Each tactic, like an individual stock, has a set objective and associated time horizon.



If You Record It, They Will Come: Get Website Traffic With YouTube

 YouTube is more than just shaky home movies and videos of cats doing crazy things.



10 Simple Upgrades You Need For Your Website Design Today!

 Most of us think that when our website is finally up and running, the work is done and it’s time to kick back and relax.



5 Reasons To Leap Into Social Media This Year

 We get it: Using social media as part of your marketing program is scary. It's uncomfortable for you because it's new and unfamiliar. Maybe you haven't used it in your personal life or maybe you just haven’t used it as a lead-generating tool yet. But today is February 29th and this day only comes along every four years, so take that as a sign and leap into social media. You won’t be sorry.

1. Social media is here to stay. Facebook, LinkedIn, YouTube and Twitter are now huge companies with thousands of employees. This isn’t a fad that will be “out” anytime soon. The sooner you figure out how to use social media to your advantage, the sooner you will start getting more website visitors and new leads to help grow your business.

2. Social media delivers tens of millions of potential customers. Regardless of your business, the sheer numbers are awesome. According to data from Quantcast, Facebook and YouTube are neck-and-neck for the title of most visited social platform. Facebook averages about 143 million unique visitors in the United States every month, while YouTube logs 144 million. The third most popular network is Twitter, with an average of 68.6 million visitors a month. This is less than half of Facebook's traffic, but still a massive community of people, no matter how you slice it. Business-oriented LinkedIn can claim 42.5 million unique monthly users in the U.S., while Flickr lately has averaged just under 18 million users. These numbers are too big to ignore.