Inbound - The Blog: The Secrets Behind Click To Close


How Much Lead Nurturing Is Enough Lead Nurturing To Drive Results?

Practicing Inbound Marketing Means Understanding Not All Leads Are Created Equal

Some of the leads you get are ready to talk to one of your salespeople right now, but let’s be honest, most of your leads are NOT interested in talking to you right now. In fact, about 90% or more of the leads you generate from inbound marketing are going to be top or middle of the funnel. Keep in mind the actual concept of the funnel: more leads at the top, fewer at the bottom.

The question then becomes, what do we do with all those leads at the top and middle of the funnel? I’m telling everyone these are good, qualified, high-quality leads — they just don’t want to talk to anyone yet! Since we don’t want to throw them away, ignore them or treat them as anything other than a potential future customer, we should nurture them.



Plain-Text Emails Vs. HTML Emails: Which Performs Best With Inbound Marketing?

Five Mistakes You're Making With Plain-Text Emails And How To Fix Them Today

Everyone has seen these. There’s been an explosion of them over the past six months. What looks like like a personal email arrives in your inbox, you open it, and even though it sounds like they know you, you don’t have any idea who the sender is, who their company is or why they’re emailing you.

You’ve seen these, right? I included one from I got from Uberflip yesterday down below.

Clearly someone, somewhere decided that this type of unsolicited emails is better than designed HTML unsolicited emails as an email marketing strategy.



Inbound Marketing Leads Crave Nurturing: Email Marketing Tips

Lead-Nurturing Email Workflows Vs. Educational Emails

As Chief Inbound Scientist, I’m always on the lookout for intriguing inbound marketing data, especially when it pertains to lead generation.

The Kissmetrics blog has an amazing infographic with some data about lead nurturing. Here’s a highlight that should scare you:

Companies that try to contact people within the first hour after a request are seven times more likely to have a meaningful conversation than those that wait more than an hour to follow up.



What’s Perfect Timing For Inbound Marketing Lead-Nurturing Campaigns?

Inbound marketing teaches us that today’s buyer journey is self-directed. When people are ready to buy, they’re going to present themselves to you – but not a second sooner. It won't be until they're interested in actually talking to you or one of your sales people.

If that’s the situation we’re all dealing with, how do we remain front and center, or top of mind for prospects, while they work through their individual buyer journeys? More important, how do we create a system that allows us to stay relevant with ALL of our prospects regardless of where they are in their buyer journeys?



Inbound Marketing's Lead Nurturing Ensures You Never Forget To Follow Up

Does the following scenario sound familiar? You go to a trade show, where you and your sales reps get a handful of business cards. When you get back to the office, the cards end up on the rep’s desk. Maybe the rep calls a couple of the people, but most are just forgotten.