Which would you rather have?
A) A lead you secured from a cold call who may or may not want to hire you (and which you spent far too much time just trying to secure an appointment)
B) A highly qualified lead referred by a colleague who had previous success with your firm
Everyone wants more of the second kind of warm leads, right? The trick is in getting those business referrals and getting them regularly in order to grow your firm. Fortunately, inbound marketing helps you grow those referrals over time.
Here’s how to get more referrals for your business: