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5 Inbound Marketing Website Upgrades To Drive Revenue Today

Inbound Marketing Is About Results; Optimizing Your Current Website Produces Immediate Demand Generation

If you’re looking to drive short-term increases in your marketing program’s performance, the first place to look is your current website. A number of website upgrades associated with your marketing optimization efforts help to produce immediate results.

Keep in mind that these tactics will not immediately improve your website visitor numbers. Those are longer-term initiatives, and even if these tactics do have the ability to increase visitors, they will not do so in short order. The tactics included in this article are better suited for sites with over 1,000 visitors a month. For sites with fewer visitors, these tactics will increase leads generated from your site, but you’ll need additional tactics to drive up the number of visitors.



Why You MUST Invest In Thinking Before Building A New Inbound Marketing Website

Strategy Before Building Is Key To Getting Leads From Your New Website

The website: It’s almost always the first place clients go to when thinking about their marketing. “I need a new one. I don’t like ours. It’s three years old.” Those are all comments we hear from clients.

But with a little investigative questioning, it’s easy to uncover the real issue: Their website is not producing any or enough quality leads. It goes without saying that your website has only one purpose in life — produce leads for your company. 

If you’re following and agree that you want your website to generate leads, then it’s critical the new site be search friendly. In other words, it must be able to be found by all the major search engines for the keywords, phrases and questions relevant to your business, products and services. To make sure this is in place, youre going to want a technical audit of your current site, a thorough review of what your competitors are doing (from a search perspective) and a review of your current conversion funnel.



Is Your Website A Lead Generation Machine Or An Online Brochure?

Inbound Marketing Gives You The Instructions To Build A Lead-Generating Site

Back in the day (a few years ago) websites were an electronic version of your corporate brochure. Remember the corporate brochure? It was mandatory. Everyone had to have a glossy, 10-page brochure with their company history, executive team and mission statement. We did our fair share of those when we started the agency.

When the web took over, companies simply converted their printed corporate brochure to the web. The same pages, same images, same headlines and same copy, only on the web instead of in a printed brochure. I guess it made sense at the time.

However, the world is a different place today. Your prospects buy differently and marketing has evolved, which means your website strategy needs to evolve too. Its time to upgrade your website from an online brochure to a lead-generating machine that feeds prospects materials to move them through a buyer journey and down into your sales funnel as high-quality, qualified sales opportunities.



A Step To Inbound Marketing — Google Takes A Stand On Website Pop-Ups

Stop Interrupting And Start Earning Your Visitors’ Attention

On January 10, 2017, Google introduced the mobile intrusive interstitial penalty, which penalizes intrusive interstitials that manifest themselves directly after going from the results of a Google mobile search to a specific page. What the heck does “interstitials” mean?

Interstitial ads are full-screen advertisements that obscure the interface of their host application. Usually these ads are displayed at organic transition points in the flow of an application. Often, they freeze for a designated number of seconds before an “X” out opportunity is presented on the screen.

Genius Monkey offers a simple article to explain more about the details, but the short story is you should continue to focus on quality of content and not tricks that interrupt a visitor’s experience on your website. This Search Engine Journal article offers even more details and the picture here illustrates some of what to avoid.



6 Metrics Every Successful Website Needs To Track

Data And Analytics Must Be Your Foundation

Websites can be beautiful. In fact, the most amazing ones I consider to be works of art. A lot of the most attractive websites are uncluttered, easy on the eyes and simple to navigate.

However, you can't judge a website by its cover. To truly know how successful your website is, you need to dive into the data and analytics.

While measuring success can't always be about the pretty colors, fonts and textures, Google Analytics is somewhat color-coordinated for all of you right-brainers. And for all the left-brainers, this is your chance to truly to shine.



One Move To Make Today To Improve Lead Generation With Inbound Marketing

If You Make Your Inbound Marketing All About Your Prospects, Your Perspective Changes Dramatically

We live in a fast-food society. Everyone wants instant gratification for everything. We’re annoyed when it takes us more than a few minutes at the checkout line. We’re annoyed when our websites don’t load in seconds and we’re all expecting marketing to produce results today — not next week, not next month and definitely not next year.

Unfortunately, unless you have 100,000 visitors to your website every month, you can't do much today to help with inbound leads later this afternoon. But there is one simple adjustment you can make today that will more than likely improve the performance of your program tomorrow.

To generate fast results, you have to leverage the assets you already have first. This means your current website and the visitor traffic you’re already getting. Unless your site is brand new, even if you only see a few hundred visitors a month, you can turn those visitors into leads with the right deployment of inbound marketing upgrades.



Why Your Website Isn't Generating Leads And How Inbound Marketing Can Fix It

Your Website Has ONLY ONE Goal — To Generate Leads

If you’re still thinking about your website like it’s an online brochure for your company, it’s time to start thinking differently. The only goal of marketing is to generate leads. The only goal of sales is to convert those leads into new customer revenue. If your website is a marketing tool, then the website needs to generate leads, too.

With that out of the way, let’s look objectively at your website strategy. Does it produce leads day in and day out? If the answer is "no," you have an issue that needs immediate attention. Your website should be turning between 1% and 3% of total visitors into leads. That’s industry average, but we have clients that see 5%, 7% and even almost 9% site-wide conversion rates. But I digress.

If your site is getting 1,000 visitors a month, you should expect between 10 and 30 leads a month. If you’re not getting this type of performance, you need to look into it.



How Agile Marketing Means Never Having To Go Through A Major Website Rebuild Again

Inbound Marketing Gives You The Tools And Agile Marketing Gives You The Methodology

We’ve all had to endure that six-month website rebuild that takes longer than expected, is missing some key functionality, goes over budget and is flat-out painful for you and your agency. It’s no one’s fault. These projects are usually complex and expectations are often misaligned.

But I have some very good news. You never have to go through that again. Today, leading digital marketing agencies don’t do big website rebuilds like this anymore. Inbound marketing and Agile marketing have provided the tools to create smaller website launches that can be done in 30 days, with new features and new pages launched every 30 days.

This allows the site to launch sooner, start generating leads sooner and generate ROI sooner. Plus, this approach allows the site to get smarter immediately, as you use data from the site to prioritize new pages and features month over month — forever. Never rebuild your site again!



Website Traffic Down? 3 Inbound Marketing Fixes That Pay Off Big!

Need Traffic This Week? Here Are Inbound Marketing Tactics To Put People On Your Site Today

Inbound marketing is great, but what are you supposed to do if you need to increase website traffic and visitors to your website? No matter how many offers you add, if you’re only seeing 300 visitors a month even the best-converting sites would deliver a meager 10 leads. And if only 10% are sales-ready leads, that’s just one sales opportunity a month. Not the kind of mind-blowing results inbound promises.

The answer is to quickly drive new visitors to the site and maintain a high conversion rate. This might require an extra budget, but if the return is there you should be comfortable investing a little extra money to get a big return in a short amount of time.



Website Home Page Vs. Landing Page – What’s The Difference?

This is an updated version of a blog article that was originally published in March of 2012. This blog explains the difference between a website home page and a landing page. So much has changed that we thought our readers would appreciate a refresh.

Understanding the difference between a website home page and landing page or the difference between a home page and a content page is significant these days. Using these different page types appropriately is mandatory for an inbound marketing website if getting leads from your website is important to you.

Home pages have different goals than your content pages and landing pages do. Today, every page on your website needs to have a strategy, quantitative goals and a very specific business orientation if you want your site to get found and drive leads for your company.