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6 Metrics Every Successful Website Needs To Track

Data And Analytics Must Be Your Foundation

Websites can be beautiful. In fact, the most amazing ones I consider to be works of art. A lot of the most attractive websites are uncluttered, easy on the eyes and simple to navigate.

However, you can't judge a website by its cover. To truly know how successful your website is, you need to dive into the data and analytics.

While measuring success can't always be about the pretty colors, fonts and textures, Google Analytics is somewhat color-coordinated for all of you right-brainers. And for all the left-brainers, this is your chance to truly to shine.



One Move To Make Today To Improve Lead Generation With Inbound Marketing

If You Make Your Inbound Marketing All About Your Prospects, Your Perspective Changes Dramatically

We live in a fast-food society. Everyone wants instant gratification for everything. We’re annoyed when it takes us more than a few minutes at the checkout line. We’re annoyed when our websites don’t load in seconds and we’re all expecting marketing to produce results today — not next week, not next month and definitely not next year.

Unfortunately, unless you have 100,000 visitors to your website every month, you can't do much today to help with inbound leads later this afternoon. But there is one simple adjustment you can make today that will more than likely improve the performance of your program tomorrow.

To generate fast results, you have to leverage the assets you already have first. This means your current website and the visitor traffic you’re already getting. Unless your site is brand new, even if you only see a few hundred visitors a month, you can turn those visitors into leads with the right deployment of inbound marketing upgrades.



Why Your Website Isn't Generating Leads And How Inbound Marketing Can Fix It

Your Website Has ONLY ONE Goal — To Generate Leads

If you’re still thinking about your website like it’s an online brochure for your company, it’s time to start thinking differently. The only goal of marketing is to generate leads. The only goal of sales is to convert those leads into new customer revenue. If your website is a marketing tool, then the website needs to generate leads, too.

With that out of the way, let’s look objectively at your website strategy. Does it produce leads day in and day out? If the answer is "no," you have an issue that needs immediate attention. Your website should be turning between 1% and 3% of total visitors into leads. That’s industry average, but we have clients that see 5%, 7% and even almost 9% site-wide conversion rates. But I digress.

If your site is getting 1,000 visitors a month, you should expect between 10 and 30 leads a month. If you’re not getting this type of performance, you need to look into it.



How Agile Marketing Means Never Having To Go Through A Major Website Rebuild Again

Inbound Marketing Gives You The Tools And Agile Marketing Gives You The Methodology

We’ve all had to endure that six-month website rebuild that takes longer than expected, is missing some key functionality, goes over budget and is flat-out painful for you and your agency. It’s no one’s fault. These projects are usually complex and expectations are often misaligned.

But I have some very good news. You never have to go through that again. Today, leading digital marketing agencies don’t do big website rebuilds like this anymore. Inbound marketing and Agile marketing have provided the tools to create smaller website launches that can be done in 30 days, with new features and new pages launched every 30 days.

This allows the site to launch sooner, start generating leads sooner and generate ROI sooner. Plus, this approach allows the site to get smarter immediately, as you use data from the site to prioritize new pages and features month over month — forever. Never rebuild your site again!



Website Traffic Down? 3 Inbound Marketing Fixes That Pay Off Big!

Need Traffic This Week? Here Are Inbound Marketing Tactics To Put People On Your Site Today

Inbound marketing is great, but what are you supposed to do if you need to increase website traffic and visitors to your website? No matter how many offers you add, if you’re only seeing 300 visitors a month even the best-converting sites would deliver a meager 10 leads. And if only 10% are sales-ready leads, that’s just one sales opportunity a month. Not the kind of mind-blowing results inbound promises.

The answer is to quickly drive new visitors to the site and maintain a high conversion rate. This might require an extra budget, but if the return is there you should be comfortable investing a little extra money to get a big return in a short amount of time.



Website Home Page Vs. Landing Page – What’s The Difference?

This is an updated version of a blog article that was originally published in March of 2012. This blog explains the difference between a website home page and a landing page. So much has changed that we thought our readers would appreciate a refresh.

Understanding the difference between a website home page and landing page or the difference between a home page and a content page is significant these days. Using these different page types appropriately is mandatory for an inbound marketing website if getting leads from your website is important to you.

Home pages have different goals than your content pages and landing pages do. Today, every page on your website needs to have a strategy, quantitative goals and a very specific business orientation if you want your site to get found and drive leads for your company.



How To Get A New Inbound Marketing Website In Just 34 Days

Strategic Inbound Marketing Means Never Going Through A Six-Month Website Build Again

If you’re a CEO, VP of Marketing, VP of Sales or business leader, you’ve probably gone through the painful process of launching a new website. For whatever reason, you know this takes longer than you thought, costs more than you anticipated and is probably more frustrating than it needs to be. We agree!

So, instead of accepting the fact that websites are big, complex projects that take too long, we tried to break open that challenge and found a way to deliver new inbound marketing websites to clients in just 30 days. We’ve also found a way to eliminate, forever, the idea of having to redo your website every couple of years. Here’s how we did it.



Inbound Marketing Research: How Website Design Impacts Lead Gen

Inbound Marketing Optimization Is The Difference Between Leads And No Leads

Yesterday, I wrote about how inbound marketing publication rates impact conversion rates across your program. I also mentioned a variety of other factors that actually impact conversion rates even more than your publication schedule.

Today, I want to talk about the design, flow and stories associated with your website pages. With the way sites are designed today, this is a major factor in whether your pages turn visitors into leads or people who leave your website.



Website Strategy Needs An Inbound Marketing Orientation

Thinking About A New Website For 2016? Read This Before You Do Anything

If you spend even two minutes looking around at people, you’ll see them staring down at their devices. Today, we do everything on our phones, tablets or laptops. Right now, your prospects are searching for you on their phones, paging through your site on their phones and reading your content ON THEIR PHONES!

Then, when they get back to their offices or homes, they’re back on your site looking around again. The multi-visit, multi-device experience is here to stay. Your website needs to be designed and built to deliver this experience for your prospects so they quickly get to know your business and convert from anonymous visitors into new leads for your sales team.

The key to this is inbound marketing strategy. By applying inbound strategy to your website project, you’ll get a lead-generating machine instead of an infrequently visited online brochure.



Inbound Marketing Prediction #3: Website Redesign Dies A Quiet Death

Lean And Agile Killed The Major Website Development Project

If you’ve recently relaunched a website, you know the pain that typically comes with this kind of project. A short while ago, I wrote an article that outlines all the challenges associated with this historically horrible process. It takes too long, and the result is rarely what both the client and the agency had in mind.

If you’re planning website upgrades or think you need an entirely new website in 2016, you should not be looking at anything that resembles a four- to six-month design, development and delivery process. Instead, the world is moving to an Agile approach, one that turns your website into a project thats NEVER completed.

Here are the advantages of this inbound marketing thinking in website design and development.