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Inbound Marketing and Demand Generation Turn Websites Into Revenue Machines

Optimizing Your Website To Generate High Quality Leads Requires Monthly Care And Feeding

Regardless of your approach to marketing – inbound marketing or demand generation – your website has one mission: to generate leads. It should create high quality leads that turn into sales opportunities, and ultimately into new customers and revenue.

The best way to do this is to constantly optimize your website based on its own performance data and your company’s goals. Here are 21 website optimization techniques to drive leads and revenue growth. We’ve bundled the techniques into some functional areas for your reading pleasure. Let’s get started.



5 Inbound Marketing Website Upgrades To Drive Revenue Today

Inbound Marketing Is About Results; Optimizing Your Current Website Produces Immediate Demand Generation

If you’re looking to drive short-term increases in your marketing program’s performance, the first place to look is your current website. A number of website upgrades associated with your marketing optimization efforts help to produce immediate results.

Keep in mind that these tactics will not immediately improve your website visitor numbers. Those are longer-term initiatives, and even if these tactics do have the ability to increase visitors, they will not do so in short order. The tactics included in this article are better suited for sites with over 1,000 visitors a month. For sites with fewer visitors, these tactics will increase leads generated from your site, but you’ll need additional tactics to drive up the number of visitors.



Prediction #11 — Website Optimization Advances With Inbound Marketing

The Big Website Redo Project Is Finally A Thing Of The Past

The big website project is becoming less and less popular. Ongoing, regular website optimization is now a mandatory part of any progressive inbound marketing effort. This is a trend that you need to be looking for in your inbound program or ensuring is included in any agency program. If you’re not optimizing your website marketing strategy every month, you’ll be disappointed in your lead generation results.

Ongoing conversion optimization is one of the biggest missing elements we see when we’re evaluating an existing inbound marketing effort. While the website is typically front and center around optimization, optimization activities should be deployed around content creation, search engine optimization, email marketing, lead nurturing campaigns and social media marketing. The only way to ensure you’re getting optimal results is to optimize all aspects of your program every month.



How To Stay Cool When Your Inbound Marketing Metrics Are Trending Down

Inbound Marketing Is The Only Approach That Helps You Impact Results Today

If you’re expecting inbound marketing to produce positive results every month, from every tactic, think again. No matter how good you are, or your inbound marketing agency is, you’re going to see downward trends in your analytics at some point. Don’t panic. It happens to everyone and the causes are not always related to what you did or didn’t do.

Sometimes it has to do with what other people, for instance, competitors, are doing. But this article isn’t about that; it’s about what you need to do to recover from downward trends in program performance. The good news is that there are response techniques that can and should be applied to reverse the downward trends and get you moving back up and to the right.



Inbound Marketing On Home Pages Vs. Inbound Marketing On Landing Pages

Back in 2012, we wrote an Inbound Unwound article that outperformed all other articles.



How Has Inbound Marketing Changed Over The Past Three Months?

The first quarter is behind us, and we’re into spring. Since inbound marketing is one of the most dynamic and ever-changing practices, there's been a lot that's changed over the past few months.

If you don’t stay connected to the best practices that are driving leads, you run the risk of using inbound tactics and techniques that might not produce optimal results.

Here are some of the changes we’ve been implementing in our client engagements. Since we test on ourselves first, you can be sure that these are tried-and-true enhancements, proven to deliver improved results to our clients. Whether they work for you or not is 100% up to you.