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3 Key Inbound Marketing Metrics And How You Should Be Optimizing For Them

Drive Relevant Search Traffic And Qualified Leads By Continuously Fine-Tuning Your Inbound Marketing Program

Whether you work to rank for keywords on the first page of Google or increase landing page conversions, the results of a true inbound marketing program should be more engaged prospects, more relevant search traffic and more qualified leads.

There are many ways to optimize for a successful marketing program – so many that you may be wondering where to start. By learning about these three key marketing metrics, you’ll be prepared to evaluate how some of your strategies must be adjusted to meet your marketing goals.

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The Science Of Websites: Part Of An Inbound Marketing Program

It Takes Science To Create A Website That Gets Found And Converts Visitors Into Leads

As a continuation of The Science Of Inbound Marketing Series, today we focus on your website and your website metrics. This is the cornerstone of your inbound marketing program and one of the consistently weak areas for most of the clients that start working with us.

Before we start applying science to help you get found more frequently, drive visitors to the site and then turn those visitors into leads, let’s quickly look at some of the most common ways your current website might be hurting your lead generation efforts.

One of the first issues we see is the site is all about you, instead of being all about your prospects. It shouldn’t be an electronic brochure for your business. Instead, change your perspective and think about creating an educational hub for all the information your prospects would need to make a smart, safe purchase decision. That’s what your site should feel like.

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