Inbound - The Blog: The Secrets Behind Click To Close


Inbound Marketing Enhances Your Prospects' Experience To Close More Business

Inbound Marketing And The Prospect Experience Hold The Secret To Higher Close Rates And Shorter Sales Cycles

Want to close more new customers? Want to close them more quickly? Want to beat your competition more consistently without having to discount or compete on price? Inbound marketing holds the secret to creating a “click-to-close” experience for your prospects that makes your company the obvious choice.

Achieving the goals outlined above has less to do about the tactics youre working on and more about the experience you create for your prospects while they’re interacting with your marketing and participating in your sales process. In the end, if you provide them with a highly educational, guided and thoughtful experience, our research shows you’ll get the business.



5 Signs It's Time For A Website Design Update

Many factors can make a website redesign worth considering, but a handful of factors should signal it’s time to make a move.

Fortunately, a programmer or developer often isn’t required to make simple updates and changes to your website. Almost anyone in your company should be able to learn to use your content management system (CMS) and update your site.

Not sure if your website needs a redesign? Here are the top five reasons it’s time for a makeover.



Upgrade Your Web Design Process For Better Marketing Performance

4 Key Steps To Build A Peak-Performing Website

Editor's Note: Mike is off blog duty this week. We'll be featuring blog posts authored by a few other members of the Square 2 Marketing team. Happy reading!

Ask yourself, “How important is my website to my business?” If you’re like most, your website likely plays a pretty critical role in the success of your business.

Yet as important as websites are, why do many businesses spend so little time developing a peak-performing website? It’s common to launch a site and let it sit for three to five years with little or no improvements.



Inbound Marketing Website Design vs. Traditional Website Design

This is an updated version of a blog article that was originally published in June of 2013.

I recently had a prospect ask me: “Is there a difference between a traditional website and an inbound marketing website?”

While I answered emphatically, “Yes!,” I thought it would be good to translate (a revised set of) best practices around inbound marketing website design and position them against traditional website design practices.



Digital Marketing Vs. Internet Marketing Vs. Inbound Marketing

This is an updated version of a blog article that was originally published in May of 2013.

Categories are confusing.

Digital marketing, internet marketing, inbound marketing – what’s the difference? And how do business owners, CEOs and marketing managers decide what’s right for their business?



Website Home Page Vs. Landing Page – What’s The Difference?

This is an updated version of a blog article that was originally published in March of 2012. This blog explains the difference between a website home page and a landing page. So much has changed that we thought our readers would appreciate a refresh.

Understanding the difference between a website home page and landing page or the difference between a home page and a content page is significant these days. Using these different page types appropriately is mandatory for an inbound marketing website if getting leads from your website is important to you.

Home pages have different goals than your content pages and landing pages do. Today, every page on your website needs to have a strategy, quantitative goals and a very specific business orientation if you want your site to get found and drive leads for your company.



A New Planning Schematic For Your New Inbound Marketing Website

You Can’t Build A Website Like You Did Last Year

There are some monumental changes going on in the world of websites, and inbound marketing is having a major impact on how you should be thinking. Most of you know how hard it is to launch a new site. You spend months working on it, and then it goes live. Everyone is usually exhausted, and no one had a great experience.

That has to change. The days of the six-month, super huge website relaunch project are over (or, at least, they should be). The only way to make sure they're over is for CEOs to start asking their website agencies and teams to deploy more agile site projects and start planning differently.



How To Get A New Inbound Marketing Website In Just 34 Days

Strategic Inbound Marketing Means Never Going Through A Six-Month Website Build Again

If you’re a CEO, VP of Marketing, VP of Sales or business leader, you’ve probably gone through the painful process of launching a new website. For whatever reason, you know this takes longer than you thought, costs more than you anticipated and is probably more frustrating than it needs to be. We agree!

So, instead of accepting the fact that websites are big, complex projects that take too long, we tried to break open that challenge and found a way to deliver new inbound marketing websites to clients in just 30 days. We’ve also found a way to eliminate, forever, the idea of having to redo your website every couple of years. Here’s how we did it.



Inbound Marketing Research: How Website Design Impacts Lead Gen

Inbound Marketing Optimization Is The Difference Between Leads And No Leads

Yesterday, I wrote about how inbound marketing publication rates impact conversion rates across your program. I also mentioned a variety of other factors that actually impact conversion rates even more than your publication schedule.

Today, I want to talk about the design, flow and stories associated with your website pages. With the way sites are designed today, this is a major factor in whether your pages turn visitors into leads or people who leave your website.



Website Strategy Needs An Inbound Marketing Orientation

Thinking About A New Website For 2016? Read This Before You Do Anything

If you spend even two minutes looking around at people, you’ll see them staring down at their devices. Today, we do everything on our phones, tablets or laptops. Right now, your prospects are searching for you on their phones, paging through your site on their phones and reading your content ON THEIR PHONES!

Then, when they get back to their offices or homes, they’re back on your site looking around again. The multi-visit, multi-device experience is here to stay. Your website needs to be designed and built to deliver this experience for your prospects so they quickly get to know your business and convert from anonymous visitors into new leads for your sales team.

The key to this is inbound marketing strategy. By applying inbound strategy to your website project, you’ll get a lead-generating machine instead of an infrequently visited online brochure.