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The Future Of Marketing Is Revealed Here For The Very First Time

It’s Part Marketing And Part Delivery But Together They Produce An Experience Worth Talking About

If you’ve been following this blog for a while, then you know I like to write about personal experiences from time to time. Recently I had an experience, or I should say my son had an experience, that shined a light on the future of marketing. So, I thought I’d share it with all of you.

My son has been driving for about five years and he’s had his own car (a used car) for about three years. As luck would have it, he had his first flat tire on the way to his summer internship in Greenbelt, Md. Like any reasonable kid who runs into a tough spot, he called me for help. “Dad, how do I change this tire?” We talked about it, there was some FaceTiming and, to his credit, he wanted to change the tire himself, even after I suggested he “call someone.”

After a reasonable effort he was unable to remove the jack from the car, and he agreed to call a tire service to get help. Of course, my suggestion was to Google "tire repair, Greenbelt, Md." Off he went and I went back to work.



5 Lessons The Ice Bucket Challenge Taught Us About Viral Marketing

Unless you're living under a rock, you've seen (and maybe even participated in) the Ice Bucket Challenge for ALS. In fact, the team at Square 2 Marketing jumped on the frigid bandwagon a few weeks ago. It's a viral sensation, and it's for a good cause – a win-win if I've ever seen one. But what does the Ice Bucket Challenge teach us about successful viral marketing? Let's explore five of the key lessons.