CRO, CMS, CTA, PPC, SEO … sometimes the marketing world seems like a nonstop barrage of acronyms and buzzwords. If you’re not reading marketing blogs like this one every day, it’s easy to feel a little lost.
Too many people get overwhelmed by this and make the mistake of just learning the latest trendy acronym, shifting all of their marketing efforts to it and ignoring everything else.
Lately, people are buzzing about conversion rate optimization (CRO), which is a strategy centered around adjusting website content in order to increase the percentage of leads converted on any given page. It’s a good strategy, a great one even.
However, you don’t want to shift all of your efforts away from other approaches such as search engine optimization (SEO) and inbound marketing in favor of conversion optimization. In fact, both SEO and CRO are actually just essential parts of a comprehensive inbound marketing strategy. To get the best outcomes, you need to make these approaches work together.
Here are a few ways to integrate CRO and SEO into your inbound marketing campaign.
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